You often need to utilise the wait step in your campaign flow but wonder if '1 day' or '24 hours' reflect on a different time when a record hit the wait step and when they were released from this flow step.


You wondered how the wait step value 'one day' and '24 hours' differentiate if you use any of these values in your wait step 'without' the advanced duration 'must end on'. 



There is no difference between 1 day with the 24 hours 'wait' step value. The value '1 day' will wait and release a lead after 24 hours from the moment a lead hit the wait step.