Issue
Why is the number of records shown in the Opportunity Analysis report in Revenue Explorer different from the number of records shown in a Smart List with the same filters? (e.g. 100 records in Opportunity Analysis vs. 200 records in smart list)
Why are some records in the Smart List that do not appear in the Opportunity Analysis report?
Solution
The attribution settings are set up to report on "Explicit: Only contacts with roles (default)"
This means, the records in a Smart List that do not appear in the Opportunity Analysis Report in RCA are contacts without roles.
.png)