You have integrated Marketo and Facebook Lead Ads in Marketo Admin > Launchpoint, and your test form-fills are not appearing in the Marketo Lead Database.
Occasionally the integration between Marketo and Facebook needs to be re-authorized. This is one of the primary troubleshooting steps we start with in these situations.
The instructions for re-authorizing are as follows:
- Navigate to Marketo Admin > Launchpoint, and take note of the Facebook User that is used in the Lanchpoint integration,
- Log into the Facebook Business Account, and navigate to the settings where the Admins are added/removed
- Remove the User, and save changes
- Re-add the User back to the Business Account as an Admin, save changes
- Navigate back to Marketo Admin > Launchpoint, and edit the Facebook Lead Ads integration,
- Proceed with 'Next' to view the Facebook Account, and click 'Re-Authorize'
The final step after this would be to attempt another form-fill on a Facebook form to see if the activities are appearing in Marketo.