E Source is hiring a marketing manager in Boulder, CO. To view the full job description and learn more about E Source: Careers at E Source | E Source
The marketing manager has two main goals: execute strategic marketing plans to generate new-customer leads for our business development team as well as create and implement marketing plans to encourage our current customers to engage with us more. As an E Source marketing manager, you need to keep up with changes in marketing tools and methods, and adjust plans accordingly. You also need to track all of our marketing campaigns and report on their effectiveness, trends, and performance against other metrics. You should be an energetic and creative problem solver with good analytical skills.
Responsibilities and duties:
- Independently plan and roll out engagement campaigns, and oversee their full cycle
- Apply our marketing strategy to raise product awareness and encourage new customers to buy an E Source product or service, or join our membership
- Work within Marketo, our marketing automation tool, to set up and manage campaigns, analyze their performance, and fine-tune them as needed to improve results
- Be a champion for getting the data you need to make effective marketing decisions
Requirements:
- Experience with all marketing channels, including direct mail, email, online, print, web, and social
- Experience with a marketing automation tool, preferably Marketo
- Experience with an enterprise customer relationship management system preferably Salesforce
- An ability to transition between the creative side of advertising and the analytical side, especially the aspect that involves testing and metric tracking
- An ability to analyze data to manage return on investment for positive results
- Exceptional project management and prioritization skills.
- Demonstrable copywriting and communication talent
- A team-oriented and collaborative work style
- Expertise in developing trusted relationships with coworkers, customers, vendors, contractors, and other business professionals
- Creative conceptualizing, brainstorming, problem-solving, and solution-implementation skills
- High standards for professionalism, diplomacy, and organization
Education/Experience:
BA/BS in Marketing, Communications, or related field
4+ years in marketing roles
To view the full job description and learn more about E Source: Careers at E Source | E Source
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