UpCounsel is seeking a Marketing Automation Specialist to help manage and grow our email marketing and automation efforts. You will work with our marketing and product teams to develop customer-facing email campaigns and experiments.
As a Marketing Automation Specialist, you will contribute to all aspects of planning, executing, optimizing, testing, and reporting on automation marketing efforts. Candidates should have strong writing, project management, and editing skills. Experience with Marketo is greatly desired. You will be responsible for driving customer retention by optimizing metrics such as open rate, click rate, page views and conversion rate.
At UpCounsel you will:
An ideal candidate will: