If you live and breathe online marketing, we have the perfect opportunity for you! The Manager of Online Marketing will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels including search, display, email and the MediaMath website. This is an exciting opportunity to use MediaMath’s TerminalOne™ Marketing Operating System and develop best practices in B2B programmatic digital marketing.
Responsibilities:
• Increase the flow of qualified inbound leads through paid and organic search
• Oversee online display, mobile, video and paid social campaigns through MediaMath’s TerminalOne™ platform
• Partner with the web team to increase the conversion rate of qualified leads through the website
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Create persona-specific personalized experiences on the website
• Execute global client-expansion and retention campaigns in support of new product launches
Qualifications:
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing, preferably in a B2B context
• Demonstrable experience leading and managing SEO/SEM, email, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools such as Google Analytics
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
IF YOU THINK THIS IS THE ROLE FOR YOU - APPLY HERE Careers Center - Resume Submission
- Shruti
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