Digital Marketing Specialist - Toronto

Nikki_Jefferso1
Level 1

Digital Marketing Specialist - Toronto

This position is highly collaborative and will involve working with the M&A team and business executives around the world to develop, execute and measure creative campaigns, help to develop compelling content, and to optimize our web-site to drive in-bound M&A lead generation.

The company
Located in Mississauga, Ontario, Canada
Volaris Group (www.volarisgroup.com) acquires, strengthens and grows vertical market software companies. The Volaris Group is a subsidiary of Constellation Software Inc. (www.csisoftware.com), listed on the Toronto Stock Exchange.  We have completed over 250 acquisitions since we were founded in 1995.

Core responsibilities        

  • Build & execute digital campaigns to support M&A activity and drive engagement at all stages of the lead lifecycle
  • Assist with inbound lead generation campaigns by managing and optimizing: lead conversion software, Google AdWords and Google Display Network
  • Execute a mix of online campaign elements including email, webinars, search, social, advertising with compelling calls to action to deliver pipeline goals
  • Track and manage SEO and SEM
  • Generate digital reporting with the goal of continuous improvement (Google Analytics, Marketo, Salesforce, Google Adwords)
  • Manage corporate website including regular updates; monitor and recommend areas for optimization based on web analytics
  • Write short creative pieces, including blog posts, emails, and other prospect communications

Education & Experience

  • 2-4 years of experience in a B2B marketing role
  • University/college degree in Marketing, Business, Communications, or relevant field
  • Minimum of 1 year experience with Marketo, or comparable marketing automation platform. MCE is an asset.


Skills

  • Excellent project management skills with proven ability to manage multiple projects simultaneously
  • Strong understanding of SEO, SEM (Adwords), and retargeting marketing campaigns
  • Strong written and verbal communication skills
  • Ability to convey complex ideas in a clear, concise manner
  • Ability to work effectively with global business leaders


Please email resumes to nikki.jefferson@volarisgroup.com