Ideas

Anonymous · ‎05-07-2015

Emojis are not a documented supported feature in Marketo, and while they aren't for every audience there are a lot of promising test results that show they can be effective at helping emails stand out. Many benefits to using emojis are outlined in this Marketo blog post: blog.marketo.com/2015/05/marketers-rejoice-emoji-marketing-is-here.html It would be great to have this as a supported feature. Other ESPs have recently introduced support for emojis and initial test results and it's something I would like to be able to test out in Marketo. Vote this up if you feel the same.

Robb_Barrett · ‎04-20-2015

If a lead doesn't accept images - or if for some reason it's not communicated to Marketo that they downloaded the invisible GIF, no Open is associated with the lead. If they click on a link it's picked up as a click, but now you have more clicks than opens. If someone clicks on an email link you should assume they opened the email and you should add them in as an Open. This way you always have a 1:1 metric for Clicked to Open.

Anonymous · ‎03-09-2015

Right now, when you want to create a local asset inside of a folder in a program, Marketo does not put that local asset in the folder you selected... It puts the newly created asset at the bottom of your folders and then you have to drag it back to the folder you wanted to have it created in, to begin with. It would be nice if Marketo just put the asset in the folder you selected to begin with. Thanks!

Anonymous · ‎02-09-2015

There should be a way to select mutiple assets and unapprove and delete at one time. Right now you have to go in one by one, un-approve and then delete. There are many steps in this process that are unnecessary and add on a lot of time.

Dory_Viscoglio · ‎02-06-2015

It would be nice if we had the option to say that an email shouldn't count toward communication limits. It's useful to be able to say that we should ignore communication limits, but if we ignore communication limits then we're still adding to the weekly tally of the number of emails a person has received in a week. As of now, our only option is to up our communication limits, or rearrange the order in which we do our weekly sends to prevent this issue.

Anonymous · ‎02-03-2015

With Marketo's new mobile landing page capability, we are finally able to make our landing pages work better for mobile devices. However, our forms still do not look great on mobile devices. Does anyone know of a form CSS template I could use to ensure our forms render properly on mobile? After all, conversion is the whole point of a landing page, and the forms must be optimized for mobile conversion!

Anonymous · ‎10-12-2014

I want to be able to have a pop-up message appear after someone subscribes to my newsletter. Signing up to a newsletter doesn't warrant a redirect to a landing page to say "thanks for subscribing" a simple message displayed where the user entered their email address is all I want. [Without having to customise and build workarounds]

Nelson_Cabrera · ‎03-26-2015

Is there a way to run a report which tells you what device was used to open up your email. For example, was the email opened up on a laptop, desktop, smart phone....

Rasmus_Dufresn1 · ‎05-18-2016

We want to create social share buttons with UTM tracking. Ideally UTM parameters would be a standard part of setting up sharing buttons on Landing Pages. When choosing what the Shared Post should link to it would be great to be able to define UTM tags within Marketo. Alternatively a new Token for the current web page. Then we would be able to select "External URL" in the above selection and create the URL with UTM by: {{my.current-page-url}}{{my.utm-m-s}}{{my.utm-c}}

Anonymous · ‎11-07-2013

I know we can transfer Programs between instances by requesting the Marketo Support team to do so. We'd like to have the ability to transfer Smart Lists (for example) from Lead Database to another Marketo instance. This would be a big timesaver for ourselves as we manage several instances on behalf of clients, and have multiple standardised smart lists for the purpose of email reputation management.

Anonymous · ‎12-22-2014

I would like the function in forms that when a user has completed all possible fields in the progressive profiling form that it doesn't appear at all anymore. I saw in a previous post that Marketo best practice is to enable auto-populating for data integrity and form tracking, but it's a click I would like to eliminate from my user experience. Some kind of a check box in the form settings to stop serving the form when all fields are completed would be great! Thanks!

Anonymous · ‎12-03-2014

Pretty straight forward - just think it would be nice if token values would start to auto-populate the drop-down in the New Value area of the Change Data Value flow if you star typing "{{" (similar to how SFDC fields are suggested in the Attribute box) - it would be great if you wanted to transfer a value from one field to another so that we wouldn't have to manually plug it in and/or risk messing up the token syntax.

Adam_Vavrek1 · ‎11-26-2014

I don't see a way to send a report once. You can only subscribe people to regular reports from what I can tell. I'm not sure what time of the day they are sent as well.

Anonymous · ‎09-24-2014

It would be great to have a way to find all forms that are currently used and active in Marketo like the way Campaign Inspector find Smart Campaigns in Marketo.

Anonymous · ‎08-04-2014

I would love to be able to use the new calendar as our calendar for the whole marketing department, not just for Marketo! - I would also like to do this without having to create programs - I want to be able to say "add event" or "add task" directly to the calendar.

Anonymous · ‎06-27-2014

I would like to be able to see who marked us as spam on a particular campaign, the same way I can see who unsubscribed from that list. Mailchimp does it, read here http://kb.mailchimp.com/article/how-did-i-get-an-abuse-complaint. And from what I know I cannot do that with Marketo, and I think it could add value if you added this feature

Anonymous · ‎07-17-2015

Extend the A/B test functionality that's available for engagement programs & trigger campaigns where you can right-click on an email asset to create an A/B test for batch campaigns so we don't have to run tests with email programs.

Anonymous · ‎02-18-2014

It would be incredibly helpful to be able to select record types based on their name instead of their ID. Names are more meaningful and would help Marketo and SFDC admins be more aligned on what's what. Please vote!

Anonymous · ‎02-04-2014

The embed form function is great and something we've wanted for a while, but the fact that you can't display a success or confirmation message after they submit the form kind of defeats the purpose. If you have to send visitors to another URL or landing page you might as well use the iframe method and keep them on the same parent page the entire time. The way it is now, the page refreshes and there's no indication to the user that they've submitted their information successfully.

Jose_Tarzian14 · ‎11-21-2016

It would be great to be able to trigger campaigns based on the update of a custom object record like you can do in an opportunity.

Ideas

Root folder, Instance level or Workspace level tok...

API names on Field tab

Allow Interesting Moments to include custom activi...

Emoji support in email subject lines

Add "Unopened Clicks" to the Opened list

Local Assets created in folder you select

Approving and un-approving assets

Send email that doesn't count toward communication limits

Forms that look great on mobile landing pages

Pop-up Follow-up instead of redirect to a landing page

Track which device is used to open your email

UTM fields Social Button setup

Allow Assets to be Transferred Between Marketo Instances

Option to stop serving progressive profile form after all forms are completed.

make tokens selectable in "New Value" CDV flow step

Send One-Off Reports

Campaign Inspector...but for Forms

Adding Non-Marketo Events to Calendar

Find who marked us as spam

Set up A/B test without using email program

SFDC Record Type Names Instead of IDs

Allow embedded forms to display a success or confirmation message after submission

Trigger from custom object update, not only on creation