A common (and serious) defect in lead scoring campaigns is when bots (not people) automatically click every link in an email. Whether it be for security, spam filters, etc., this happens frequently and makes lead scoring a moot point when people are getting credit for several link clicks they, in fact, did not make.
Why couldn't marketo engineer something that recognizes when multiple links are opened within a second of each other? When this is recognized, cancel out the score change, interesting moment, and any metric triggered.
It's pretty much impossible for a human to open 4 links in one second. And even if some freak does do this, we'd rather have this one outlier not counted instead of hundreds of leads with grossly inflated lead scores due to bots.
This is just one idea on how, but really any fix to cancel out bot-generated activity is what we need.
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