Marketo and Salesforce guru? Join BloomReach and grow with us!
We're looking for a Marketo/Salesforce guru who is either a Marketo Champion or someone who aspires to grow into one to join us at BloomReach!
We're a fast growing company backed by NEA, Bain Capital and Lightspeed. We use data to help E-commerce companies optimize their marketing channels. We're located in Mountain View, CA and have been voted Best Place to Work four years in a row.
Marketing Automation / Demand Gen
More info about BloomReach here: http://bloomreach.com/careers/
Apply here: http://bloomreach.com/jobs/?gh_jid=78092
BloomReach is looking for a Marketing Automation / Demand Gen pro who is interested in helping us grow. The ideal candidate would be both analytical and creative, with at least a few years of marketing experience (with a strong emphasis on marketing operations, demand generation, pipeline building, lead lifecycle and nurturing programs). He/she would be comfortable using marketing automation and CRM tools to drive business goals (ex. Salesforce, Marketo, Google Analytics). A mix of substance and style, the candidate would be someone who can think deeply and comprehensively about marketing technology and apply it with savvy.
Responsibilities:
Marketing Automation/Demand Generation (Marketo) (40%)
- Create and optimize lead-gen/marketing campaigns using Marketo
- Work to improve email marketing, lead nurturing, lead scoring, segmentation
- Continually vet new sources of names/leads and other demand gen programs
- Track and analyze marketing campaigns. Measure and improve ROI to help influence marketing spend. Create and publish monthly marketing dashboard
- Use best-of-breed technologies (Salesforce, Marketo, Leadspace, Datanyze, Selligy) to help drive revenue -- understand users’ needs and business goals, then use these technologies to accelerate
Marketing Ops / Sales Ops / CRM (Salesforce) (40%)
- Be an evangelist for the continued adoption and meaningful use of Salesforce across teams
- Act as the lead salesforce.com administrator. Provision and deprovision users. Establish permissions and roles. Configure screens, workflows, reports and dashboards for sales, operations, marketing and finance
- Continually improve dashboards to better support the management of teams
Process Improvement/Training (20%)
- Find ways to make marketing and sales run better, then be an advocate for change
- Train people within Marketing/Sales/Account Management on Salesforce
- Work across teams to develop new best practices and evangelize them
Requirements:
- BA/BS degree or equivalent
- 3+ years of marketing experience, 1+ year of marketing automation/CRM
- Excellent written and spoken communication skills
- Highly organized
- Personable
- Wide ranging knowledge of Salesforce, Marketo and other marketing technologies