Welcome back to the Marketo Community Lens - June Edition! In this series, we highlight the most impactful and exciting announcements that will improve your capabilities as a best-in-class marketer. This edition highlights some resourceful updates including an AMA on Advanced BI Analytics, a feature which launched on June 1st, 2025, an announcement on using AI-driven Predictive Audiences to revolutionize targeting, and a Self-Service Flow Steps blog for unlocking limitless integrations. Plus, Adobe's September security upgrade and Dynamic Chat's smart routing are reshaping how we automate. Don't miss these game-changing updates - dive into the full newsletter now!
Highlights
- Business Practitioner Exam Guide: Transform your Marketo knowledge into certified expertise with comprehensive guidance for both Professional and Expert practitioner exams. The 110-minute Expert exam contains 50 questions requiring 32 correct answers, covering advanced campaign logic, database management, and integration complexities that separate seasoned practitioners from beginners. Free practice exams and readiness surveys help gauge your preparation level before committing to the proctored online format. For more information on this comprehensive guide by @Tyron_Pretorius, save this guide for when you're ready to get started on your certification journey.
- Architect Master Exam Guide: Join the elite tier of Certified Solutions Architects worldwide by passing the new online Architect exam! This certification guide by @Tyron_Pretorius provides ample detail on the the 100-minute exam and its wide range of advanced topics like revenue cycle modeling, webhooks, and API integrations that many practitioners rarely encounter in daily work. Get started with this guide to ensure your likelihood of passing this difficult exam on the first try! Master the architecture mindset and separate yourself from tactical users.
- [Community AMA] Ask Me Anything about the Marketo Advanced BI Analytics: Marketo's Advanced BI Analytics hosted an AMA session on May 12th, 2025, revealing the new Snowflake-powered reporting platform that replaced Revenue Explorer on June 1st. This evolution brings embedded Power BI visualizations and enhanced performance to help you uncover deeper insights without data engineering expertise. Ready to transform your reporting game? Dive deeper to see what questions the community asked!
- AI is Coming for Jobs - But Marketo Pros Have an Edge: AI isn't replacing Marketo pros—it's elevating them into strategic architects of marketing automation. Read Champion @Josh's take on why your existing skills in workflows, data management, and campaign orchestration are exactly what's needed to harness AI effectively in the evolving marketing landscape. Learn how to future-proof your marketing operations career!
- [Video] How Routing Rules work in Dynamic Chat: Master Dynamic Chat's intelligent routing system with account-based prioritization, custom rules based on lead attributes, and round-robin distribution to balance agent workloads. This video guide shows you how to ensure high-value prospects reach the right agents while maintaining efficient team workflows. Optimize your chat routing strategy for maximum conversion impact!
- Availability of IP Restrictions Feature in Adobe Admin Console: Adobe Admin Console's IP restrictions feature launches September 2025, enabling IPv4 allow lists for enhanced security. Legacy Marketo subscriptions can then begin User Migration to Adobe Identity Management System, unlocking future AI-powered marketing insights and deeper data integrations. Prepare your security framework for the next evolution of Marketo!
- [Product Updates] Granular permissions to New Email Designer: Marketo's May 2025 release brings granular permissions to the New Email Designer, requiring users to have specific email permissions and be added to the admin user list for access. This enhancement improves security and user management for all New Email Designer assets. Get the complete permission breakdown here!
Additional Announcements
- Marketo is More Than a Tool, It is an Integrated System Mindset: Most teams treat Marketo as a tactical email tool rather than the strategic system it can become. Adobe Champion @Darshil_Shah1 reveals how thinking like a Marketing Operations Architect transforms your approach from building campaigns to designing scalable systems. Learn why program templates, governance, and a monitoring framework are more valuable than campaign volume. Discover the seven key shifts that separate tactical marketers from systems architects, including lead lifecycle resilience, data staging strategies, and future-proofing techniques that embrace organizational change. See how the best teams build clarity and trust into every system corner, enabling others to execute faster and cleaner.
- Drive MQLs Through Conversation Scoring in Dynamic Chat: Adobe Dynamic Chat now features conversation scoring that assigns flame ratings (0-3) to prioritize your hottest leads based on engagement quality and intent signals. This smart scoring system helps sales teams focus on high-value prospects while automatically nurturing others through appropriate marketing tracks. Discover how to maximize your MQL conversion rates now!
- Predictive Audiences Smarter Targeting with Marketo Engage: Marketo's AI-driven Predictive Audiences uses machine learning to score leads based on their likelihood to engage, converting manual segmentation into intelligent targeting. From event attendance prediction to personalized content delivery, this feature helps marketers shift from reactive to predictive campaign strategies. Unlock the power of AI-driven targeting today!
- Designing Delight: Customizing Adobe Marketo Engage Interactive Webinars in Design Studio: Transform bland webinars into branded experiences using Marketo's Interactive Webinars customization tools in Design Studio. Upload logos, set brand colors, create custom backgrounds, and design professional intermediate screens that make lasting impressions on attendees. Start creating webinars that wow your audience right now!
- Self Service Flow Steps Guide: Build powerful third-party integrations with Marketo's Self-Service Flow Steps using this comprehensive Replit template from Champion Tyron P. This technical guide walks you through creating custom workflows for OpenAI chat, SMS messaging, and Excel formula calculations that extend beyond Marketo's native capabilities. Master advanced automation techniques that will transform your campaigns!
- B2B Journey Analytics vs. Revenue Attribution Analytics - What's the Difference?: Understanding the difference between B2B journey analytics and revenue attribution is crucial for choosing the right tool. While Marketo Measure focuses on conversion-driving touchpoints, Customer Journey Analytics B2B analyzes all engagement regardless of revenue impact. Find out which analytics approach fits your strategy best!
Hope you found this edition helpful. If you have any suggestions for topics or how we can better deliver this information to you, please let us know in the comments below.
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