Getting Form Tags to Marketo

[sg]

hi,

I would like to capture the Tags from a Form to Marketo lead data. How to capture that and append data?

For example (here is the scenario)

The Marketo Form has  Summer, Fall and Winter, Spring Sessions as Tags.

-User fills a Form and selects Summer as preferred session ( 1st time)

-User resubmits data again, and selects Fall (2nd time)

I need to retain both Summer and Fall on the Lead data record as Tags (Custom field or whatever).

How do I achieve this?

thanks

-Sree

[SanfordWhiteman]

Please show the configuration of this form and its tags, as this description doesn’t make immediate sense.

[sg]

The School of Business is running a Marketo Form like this and based on Answers they like to categorize the Tags

Example: Tags like ' Spring, Fall, Summer session (when they filled the Form)

All I am looking for is to append the tag value on a Custom field, and do not loose data or Overwrite it when a Person fills the Marketo Form multiple times.

thanks

-Sree

[sg]

Another example

Tags will not be a fixed list, for example - if students attend multiple events, their "Tags" will keep appending all the events that they attended/signed-up for. The Program of Interests Tag will have: Early Career MBA, MBA for Professionals, MS Finance, MS Taxation, MS Accountancy, MS Transportation Management, Advanced Certificates

[Darshil_Shah1 · Accepted solution]

Cool- so based on the form they submit (aka event they attend) you could append a custom person field to have the tag. For example, if a person submits a form for Full-time MBA in the Spring 2024 session/event form, you could append the tag field with “Full-time MBA” and “Spring 2024” values. You could use something like this in a Change Data Value step of a campaign’s flow: “{{lead. Interest Tags}}, <new tag value>”. Instead of hard coding values, you could also reference form fields to append the tag field. Of course for each form/field value within that form you'd have a separate choice step (or even flow in case you'd like to append multiple tag values for a single form submit) for appending the correct tag value for the person. If you wish, you could also create multiple fields for storing different types of tag values too, e.g., a field to store course interest and a field to store intake interest.