Can I A/B test where 50% get an email and the other 50% DON'T?

[Anonymous]

We want to measure the impact a certain email has (or doesn't have) on moving leads down the sales funnel. We want to send to only half of our database (group A) and the other half (group B), would get nothing...then analyze the lead status of each group on a weekly basis for a month. Ideally we would use a trigger campaign. I would like to avoid having to manually pull a list and divide in half, and send in batches twice a week...please advise. thanks! 🙂

[Anonymous]

Jenifer,

Sure - you can use the "Random Sample" choice in a Marketo flow step to divide out your population. You may want to add these folks to static lists so you can keep track of who's who.