Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginnin...

The Purple People of Marketo just launched this new blog. It will be a place to get the inside scoop from Marketo's employees (and this blog should not be confused with the official Marketo Blog). Instead, you will hear what's on people's mind about digital marketing, Marketo and other Purple relate...

Nation:Recently, some of you have emailed Liz and myself, asking 'what happened to product doc search?' Good question because we previously you could search Docs.Marketo.com form this site. Last week, we changed how our Spotlight Search works (click on Magnifying Glass located at the top of the page...

As marketers, we often find ourselves trapped behind the perpetual glow of a computer screen…. We are hard at work creating the messages that the world is consuming at break-neck pace. But how do we stay sharp? How do we ensure that we are on the cutting edge of our field? Of course, there is marke...

If you create a multi-select field in Salesforce, it will come over as a String field in Marketo. If multiple values have been selected in Salesforce, they will be separated by a semicolon, e.g. Water;Fire;Wind. Let’s say I then put this String field on a form, and change the Field Type to Select, a...

Here are some articles we thought you might be interested in; What Does It Mean to be Mobile First? And Why Should Marketers Care?Marketing Land As Millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more about mobile first. This article highlights how ...

Confession time.I live by check lists. Like a pilot reviewing his checklists before he flies, I review mine every morning because I know it increases the probability that 'stuff will get done'... and decreases the possibility that I will make a mistake. This is especially true when I use Marketo. I...

This week, we celebrate Independence Day. Most of us will be spending quality time with our families at BBQs, Picnics, Parades, Baseball Games, etc. But let’s face it; few of us will really be thinking about our independence from the British. This year, however, I want to suggest that we also celeb...

Originally written by Steve MoodyA reader asks:“We use Salesforce and Marketo, and I’m a bit confused with the number of options for attribution. Should we use lead source? Salesforce Campaigns? Marketo’s Acquisition Programs? What is the best practice?”I hear this question from many companies, and ...

On Friday, Marketo launched 'Guided' Marketo landing pages (aka responsive). This was a product update that was created after a huge amount of people voted for the responsive landing pages idea on the community. Definitely a long awaited and popular feature request from the Marketo user base. After ...

Nation:1. On Friday night, We will be making a significant platform update between 10 pm - 3 am PDT.NOTE: The site will be down for 30-90 Minutes during this upgrade. (COMPLETED)2. Late Monday night (6/29), we will be upgrading our servers from 1 am - 5 am PDT (Really Tuesday morning!)I. New icon i...