Blogs

What if I told you that you could generate a brand-compliant email template in seconds by simply uploading a screenshot? Well, thanks to the latest release in both Marketo Engage and Journey Optimizer B2B Edition, Marketing Ops can do just that. Creating and updating branded email templates has alw...

As part of Marketo Engage's migration to Adobe Identity Management System (IMS), the product URL has changed and now includes a different domain:Old Domain: xxxx.marketo.comNew Domain: experience.adobe.com Why This MattersDepending on how your VPN or proxy is configured, your network may dynamically...

Earlier this year, we posted that a newer version of the native CRM Integration daily synch component was on its way. After a brief delay, we would like to inform you that this version will be deployed to active sandboxes that have the native connector enabled over the course of seven days, beginnin...

Earlier this year, one of our technical consultants asked me to include the program ID in the program naming convention for one of our clients. We needed to be able to extract this from the program name for something they were doing with the API, in order to minimize API calls. I thought this was ki...

INDUSTRY NEWSHow Account Based Marketing Can Drive Revenue for Your B2B BusinessMarTech Advisor(This piece discusses the benefits of account-based marketing).CMOs Are Gaining Ground – With the Help of Tech and MetricsMarketing Dive(This piece highlights the changing role of the CMO due to marketing’...

Traditionally, most marketing resources (and many of our conversations about using Marketo) have been focused on the lead generation phase of the customer lifecycle. We don’t always spend much time on upsell, cross-sell, customer satisfaction, and advocacy. Gartner Group, however, estimates that 80%...

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If choosing which Marketo Automation platform is not overwhelming enough, choosing which Pilot Program(s) you will launch first can definitely push you over the edge. Often times customers get tunnel vision on ensuring their instance is setup perfectly with appropriate tags, channels,...

Marketers Say They Would Spend Even More on Digital Ads if Measurement ImprovedWall Street Journal Digital ad dollars are on the rise but marketers still question whether it is truly working. One major frustration point for marketers is measurement. In fact, according to a new study by WPP agency Mi...

A few webinars for you this week:Revenue Reporting Demo WebinarWHAT IS IT?: Live demonstration of Revenue Cycle Analytics and Revenue Cycle ExplorerSign Up hereTime: Tuesday, July 14th @ - 11:00AM PT / 2:00PM ETLive demonstration of Marketing Calendar and Calendar HDSign up hereDate and Time: Thurs...

How to be a Good Marketo Nation CitizenMy goal in this post is to share with you how to get the most out of the Community. I've been on here since 2011, when it first started and have enjoyed making friends and helping people understand Marketo and Marketing Automation.I noticed recently that many o...