Release Info Documents

Sort by:
The July '20 Release was made generally available on July 31st, 2020. Please note that, depending on your current package, items with an asterisk may require the purchase of a value add-on.   Released on July 31st: ADMINISTRATION   "Used By" Export in Field Management: Admins can now export all “Used By” asset links for a selected field into a CSV file. This enhancement can aid both admins and non-admins in cleaning up unused fields. Additionally, assets can now be opened in a new browser tab or window.   ACCOUNT-BASED MARKETING*   Updated UI for Account Profiling: Simplify the creation of your target account list in Account Profiling with streamlined steps all in a single screen.   Releasing Throughout the Quarter:   Forms Service:   We are introducing stronger form field syntax validation and the ability to block common bot patterns with new Secured Domains for Landing Pages capabilities. Blocking bot patterns can reduce spam form submissions and improve your database quality.  Increased Asset API URI Size Limit: The uniform resource identifier (URI) size limit is being increased from 8KB to 65KB in advance of the removal of “_method” parameter. When performing long query strings, this size limit increase will allow the data to to pass more easily. The removal of the "_method" parameter is part of an upcoming security upgrade.   SALES INSIGHT*   Sales Insight Enabled for Customers with Non-Native Salesforce CRM Integration (Beta) : Marketo Engage customers with non-native Salesforce CRM integrations can now use Sales Insight to help their sales teams understand, prioritize, and interact with the most engaged leads and opportunities to enable smart selling and faster deals.   SALES CONNECT*   Enhanced Two-Party Consent for Sales Calls: Admins now have greater control over call recording configurations. Enable call recordings with confidence that you comply with the two-party consent law. Automate the notification of the call being recorded and activate audio clips to be played before the call.   ANNOUNCEMENTS & DEPRECATIONS   Asset API "_method" Parameter Removal: After September 2020, Asset API endpoints will no longer accept "_method" to pass Query Parameters in a POST body to bypass URI length limitations. To accommodate requests which required this parameter, the URI limits for Asset APIs will be increased from 8KB to 65KB.    Munchkin Associate Lead:  With this release of the Munchkin JavaScript Client, version 159, we will begin deprecation of the Munchkin Associate Lead method. If invoked, you will receive a warning indicating that the method will be removed in a future release. Once removed, the method will no longer be functional and attempts to use it will fail. Marketo Engage customers who have used this method recently will be notified individually of their use.    Support for Internet Explorer: As previously announced, Marketo Engage support for Internet Explorer 11 ends on   July 31, 2020. We will continue to support Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge.   Sky Default Experience: The option for admins or users to set Marketo Sky as the default experience will be removed in this release in preparation for an update to the primary user experience. More details on the update to the primary experience, scheduled for later this year, will be available in July. Users who have set Marketo Sky as their default experience, or have been granted access to Marketo Sky, can continue to access Marketo Sky from a tile on the My Marketo home page.   EdgeHTML (non-Chromium) Microsoft Edge support: Marketo Engage will no longer support EdgeHTML versions of Microsoft Edge at the end of 2020. Beginning January 1, 2021, we will only support the latest Chromium version of Microsoft Edge. ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- -----------------   For more information on this release, check out the   July '20 Release Notes.  
View full article
The June '20 Release was made generally available on June 5th, 2020. Please note that, depending on your current package, items with an asterisk may require the purchase of a value add-on.   Released on June 5th: CORE MARKETO ENGAGE   Predictive Audiences*: New Smart List and Smart Campaign filters powered by Adobe Sensei allow you to create AI-powered audience segments for email, event, and webinar marketing programs. Use AI to help you segment audiences based on lead likelihood to register for an event, attend an event, or unsubscribe. Build lookalike audiences based on past programs to efficiently replicate previous success. Achieve conversion goals with predictive goal-tracking and get recommendations for how to refine your audience segments for event programs.   Batch Email Boost*:Enhancement to our email marketing capability that allows you to send up to 3 million batch emails per hour.   Audience Integration with Adobe Experience Cloud (AEC): New Adobe Experience Cloud (AEC) integration that allows you to sync static lists of known leads from Marketo Engage with multiple AEC applications to enhance existing programs, unlock new use cases, and orchestrate multi-channel campaigns. This integration includes Adobe Analytics, Adobe Target, Adobe Experience Manager, Adobe Audience Manager and Adobe Advertising Cloud.   Program Member Custom Fields:Capture and utilize custom fields about a program member. Use these new fields in your Marketo Engage forms, view them in a program’s member list, leverage them in Smart List filters and triggers, and include them in a new Smart Campaign Flow Action for enhanced automation and more granular personalization. These can also be imported and exported via the UI and APIs. Enhancement to our custom data objects and fields capability.   Describe Program Member: Retrieve Program Member metadata, giving you the ability to import and export Program Member Custom Field data using REST API. Enhancement to our API.   Create Task in Microsoft Dynamics:Create tasks for Sales inside Microsoft Dynamics using a new Flow Action based on customer behavior captured in Marketo Engage. Enhancement to our native Microsoft Dynamics CRM integration.   Get Form Used By List Asset API Endpoint:Retrieve a list of assets that depend on a form. Enhancement to our API.   Set Email Preheader via API: Enable the automatic translation and localization of email preheader fields. Enhancement to our API.   Image and Files Caching: We are enhancing the Marketo Engage server stability by serving Image and File assets from a 60-second cache.   ACCOUNT-BASED MARKETING*   New Account Discovery Generally Available: New Account Discovery is an enhancement to our Account Profiling capability that enables you to discover net-new target accounts for your ABM strategy based on your AI-powered ideal customer profile model. View, select, and import recommended new accounts, along with their AI-based fit and intent data indicators.   Releasing Throughout the Quarter:   BIZIBLE*   Marketo Engage Programs Integration: Pull program data directly from Marketo Engage to create touchpoints along the attribution journey in Bizible to appropriately credit email and engagement programs. Enhancement to our Marketo Engage integration.   Marketo Engage Activities Integration (Beta): Bring Marketo Engage activity data directly into Bizible to create touchpoints across the customer journey and all attribution models. Examples include lead score changes, interesting moments, email click, or any custom activities. Enhancement to our Marketo Engage integration.   Bizible B2B Customer Attributes Integration (Beta): This is an Adobe Experience Cloud integration with Adobe Analytics that allows you to bring select Bizible data directly into Adobe Analytics for more in-depth analysis. Examples include account-based site traffic and content analysis by company name, account attributes, CRM opportunities, and high-value individuals as defined by Bizible attributed revenue and funnel stage.   Bizible Discovery Filters and Enhancements: Analyze your data with channel, subchannel, campaign, and segment filters across dashboards. Strengthen data visibility with more drill-down attributes. This is an enhancement to our Discover Boards.   Activities Sync for Microsoft Dynamics: Attribute sales interactions by bringing in Microsoft Dynamics CRM activities to the touchpoint journey and track events such as calls, appointments, or tasks associated with your leads or contacts. Enhancement to our Microsoft Dynamics CRM integration.   SALES INSIGHT*   Insights Dashboard for Salesforce CRM: We're reimagining our Sales Insight capability with new visibility into upcoming marketing events and campaigns to give sellers the ability to make recommendations more relevant to customers and prospects based on their needs and interests. Sellers can also view both Contact and Account Activity within the timeline and easily access additional activity details.   ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- -----------------   For more information on this release, check out the  June '20 Release Notes.
View full article
The January ’20 Release was made generally available on January 17th, 2020. This release includes the following innovations:     CORE MARKETO ENGAGE   Adobe Experience Manager Asset Selector :  Quickly access assets that align with your brand with AEM assets available directly in Marketo Engage. Note: While this feature is available in both our Marketo Sky and classic experiences, the administrative capabilities can be found in our Classic experience. You must be a customer of AEM Assets and have version 6.5 or higher. Please note that this feature does not work in Safari and Chrome v80 browsers. Microsoft Dynamics: Sync Lead to CRM in Real Time:  Real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics. Create leads or contacts and see them in Microsoft Dynamics immediately with the "Sync Person to Microsoft" flow action. LinkedIn Lead Gen Forms Additional Field Mapping:   Capture lead data from LinkedIn Lead Gen Forms to create more relevant experiences for both sales and marketing touchpoints. Pull in hidden fields, consent fields, and the test leads field into Marketo Engage. Email Template Dependencies API : Get a list of assets that depend on an email template to understand scope of potential changes and address dependencies to templates can be altered and deleted faster. Multi-Instance Management Enhancements : Navigate to the instance you need quickly with a scrollable and alphabetical dropdown menu of your subscriptions.     ACCOUNT-BASED MARKETING (Paid Add-On)   New Account Discovery (BETA) : Use Account Profiling (paid add-on) to discover net-new target accounts for your ABM strategy based on your AI-powered ideal customer profile model. View, select, and import recommended new accounts, along with their AI-based fit and intent data indicators, that do not already exist inside your Marketo Engage lead and account database for ABM targeting. Immediately available for qualifying Account Profiling customers.     MARKETO SKY   Image Editing:  Access Adobe’s editing capabilities without having to leave Marketo Engage. This new functionality allows you to easily do things like enhance, crop, and add text to images directly in Design Studio.         SALES CONNECT    (Paid Add-On)   Grid Components : Optimize your Sales Connect instance with new grid customization functionalities. Choose which columns to display, search for columns, select/deselect all columns, and determine how many rows of data you want to see on each page. Content Lockdown : Maximize brand alignment with a subscription-wide setting that controls whether non-admins have the ability to create and edit templates and campaigns.   SALES INSIGHT    (Paid Add-On)   Salesforce Lightning Bulk Actions : Enhance Sales efficiency and keep buyers engaged with the ability to add up to 200 contacts/leads to campaigns and send them Marketo Engage emails in bulk with Salesforce Lightning. Mobile Support for Salesforce1 : You now have on-the-go mobile access to all Sales Insight features, like Interesting Moments and Web Activities & Emails, right in the Salesforce1 app. UI Enhancements : Updated interface with enhancements to readability and a design consistent with our Marketo Sky experience.     BIZIBLE (Paid Add-On)   LinkedIn Integration:  Easily and automatically pull granular ad data straight from LinkedIn. Complex CRM campaign architecting, URL parameters, and manual cost uploads are no longer required to get quality attribution data for your LinkedIn sponsored content ads.     OTHER ANNOUNCEMENTS   TLS 1.0 & 1.1 Deprecation : In a continued effort to integrate with Adobe's release structure, we are shifting the deprecation of TLS 1.0 and TLS 1.1 to January 13, 2020. More detailed information can be found   here ITP 2.1+ Munchkin Update : Due to changes to the cookie policy for Safari, Munchkin's ability to track users across sessions on the same domain will be limited by ITP to either 1 or 7 days based on the browser and browser version used by the visitor. To account for this, we are implementing a new web service to allow Munchkin cookies to be set with a Set-Cookie header via HTTP response. More information about how to implement this new service can be found   here   ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ----------------------------   For reference, the January '20 Release Notes can be found   here
View full article
The February '20 Release was made generally available on February 21st, 2020. Released on February 21st: CORE MARKETO ENGAGE Microsoft Dynamics Flow Action to Change Owner:  Maintain control of your Microsoft Dynamics CRM data with the ability to change a lead/contact owner directly from Marketo Engage. This is an enhancement to our Native CRM Integration capability.   User Management APIs:  Automate User and Role management through external identity and org management systems. This is an enhancement to our API calls capability.   Custom Object Schema APIs:  Automatically manage and provision custom object schemas across instances in Marketo Engage to keep data models consistent across your sales and marketing tools. This API allows you to define and test custom objects in a sandbox or center-of-excellence and provision as many instances as needed. This is an enhancement to our API Calls capability. Please contact your Marketo Engage representative to learn how to get access to this enhancement.   Landing Page Redirect Rules APIs:  Automate management of landing page redirect rules with the new Landing Page Redirect Rules API. This is an enhancement to our API Calls capability.   Releasing Throughout the Quarter: BIZIBLE (Paid Add-On) The following are enhancements to our Premium Multi-Touch Attribution capability   Account-Based Segmentation: Analyze attribution at the Account level with the ability to create segments and filters for Discover Boards based on Account attributes. These new segments will give you the power to drill down into your account-based marketing performance.   Saving Filters: Save dashboard-specific filters unique to each user to analyze your dashboards consistently and with ease time and time again.   Export to PDF: Share valuable insights across your organization by exporting Bizible dashboards as PDFs.   SALES CONNECT (Paid Add-On) The following are enhancements to our Sales Connect capability   Compose Window Updates:Connect with buyers with impactful sales experiences as we streamline the process for selecting templates and sending emails through Sales Connect. Use the compose window in our web client and Salesforce as your one-stop-shop for sellers to communicate with buyers via email with the ability to save template categories, schedule emails, send emails in bulk, and send emails with view and click tracking.   Command Center Updates: We are rebuilding the Sales Connect Command Center to give sellers insight into all of their Emails, Calls, and Tasks that have been initiated from Sales Connect. They can also view information like email engagement and deliverability all from the Command Center.   ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ----------------------------   For more information on this release, check out the February '20 Release Notes.
View full article
The August ’19 Release was made generally available on August 16th, 2019. This release includes the following innovations:   CORE MARKETO ENGAGE   Extensible Webinar Framework:   Save valuable time with our new out of the box webinar framework, previously introduced in the   Winter ‘19 Release Notes, that seamlessly passes data from webinar providers into Marketo and vice versa to streamline your lead flow with just a click. Cvent and Zoom are now available in this new framework. Smart Campaign API Update:   Manage Smart Campaign lifecycle capabilities as we add delete and update capabilities to round out the CRUD (create, read, update, delete) interface. Update Email Headers API Change:   The Update Email Header API no longer requires that an email have an attached template to update header fields, such as subject line. ACCOUNT-BASED MARKETING (Paid Add-On) LinkedIn Account Matching General Availability:   Now all ABM customers can harness the power of account-based targeting on LinkedIn as Account Matching comes out of beta and becomes generally available. This features is out of the box for ABM customers. Account Profiling In-App Name Change: Please note that AccountAI is officially being rebranded in the UI to reflect its new name, Account Profiling.       SALES CONNECT    (Paid Add-On) Onboarding: Start coordinating Sales and Marketing faster than ever with a step-by-step walkthrough guiding new users through how to set up your Marketo Sales Connect instance. Please note that this will be released after the standard release cycle. People Page Layout Enhancements: Manage your people and groups with ease through list imports and bulk actions in the new people page layout. BIZIBLE (Paid Add-On)   LinkedIn Integration: Easily and automatically pull granular ad data straight from LinkedIn. Complex CRM campaign architecting, URL parameters, and manual cost uploads are no longer required to get quality attribution data for your LinkedIn sponsored content ads.   ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ----------------------------   For reference, the August '19 Release Notes can be found here.
View full article
The June ’19 Release was made generally available on June 14th, 2019. This release includes the following innovations: CORE MARKETO ENGAGE Event Caps and Event Goals are Available in Marketo Sky (Paid Add-On): Event Caps: Optimize the customer experience for your events and webinars with registration caps, page redirects, and waitlisting functionality. Event Goals: Maximize impact with the ability to set event registration and attendance goals and track progress in real-time so you can take action to reach your goals. Email Deliverability Updates (Paid Add-On): Maximize your email deliverability with the ability to preview subject lines and preheaders, see how emails render on devices in order of importance, leverage Brand Indicators for Message Identification (BIMI) as an additional branding touchpoint, and use Gmail Annotations Previewer to take your email marketing to the next level. Bulk Extract File Checksum: Verify that a complete file was retrieved by comparing your file has to the checksum string of your completed extract jobs. MARKETO SKY Community Blog Post Widget: Leverage the amazing Marketing Nation with access to recent posts from the Community within My Marketo. Expiring Soon Widget: Personalize even more with the ability to add the "Expiring Soon" widget to your My Marketo dashboard to make sure you're up to speed on which campaigns and landing pages are set to expire next. User History: Pick up where you left off quickly with a list of all areas in Sky that you've recently viewed and keep creating amazing campaigns in record time. Test Streams: Understand how you're engaging with customers and prospects with visibility into which streams are sending to which users in real time. Email, Landing Page, Snippet, Form, Image, and File List Views: Increase productivity and work faster by seamlessly viewing, searching, and taking bulk actions on all of your assets in Design Studio. More Rules for Smart Lists/Flow Steps: Segment and target appropriately in Smart Campaigns as we enable more Smart Lists Rules and Flow Steps. Enabled cards include CRM Smart List Rules and Create Task flow card.   Image, File, and Snippet Details Page: Quickly learn about and take action on your assets with metadata like created at/by and actions like delete and approve.  Email Champion/Challenger Details Page: See data like winning criteria, created at, etc. about your Email Champion/Challenger tests.  BIZIBLE (Paid Add-On) Multi-Currency Support for Dynamics: Switch between corporate and local currency as Bizible now adapts to Microsoft Dynamics currency tables. Support for SFDC was released in the first calendar quarter of 2019. Drift Integration: Create touch points for conversations powered by Drift. Understand how Drift conversations impact your customer's journey, and how much pipeline and revenue it is driving. Bizible will also pull email addresses straight from the conversations to create a new lead or connect the touchpoint to an existing lead. Localization: Bizible is now available in all Marketo-supported languages (English, Japanese, German, Spanish, French, and Portuguese).  SALES CONNECT (Paid Add-On) Bulk Actions in Salesforce Customization: Maximize productivity by sending emails and add contacts to campaigns in bulk with Salesforce Customization. Select, Drag & Drop: Organize your Sales Connect instance with ease with the ability to drag and drop templates into the categories that make the most sense for you. System Email Templates: Updated design, responsiveness, and internationalization capabilities. Settings - Profile Page: View and update your account details, change your password, and check the status of your instance's implementation on this new profile page. Settings - Integration Page: A one-stop shop for all of your integrations so you can get the most out of our open ecosystem. Settings - Salesforce Page for Admin and Non-Admin: Control your Sales Connect instance seamlessly with a clear indication of the Salesforce instance being connected to Sales Connect, My Email to Salesforce updates, and ease-of-use enhancements for sync settings for Admins, Non-Admins, and Team Wide Sync are just around the corner!   ACCOUNT-BASED MARKETING (Paid Add-On) LinkedIn Account Matching [Beta]: A new ABM capability is now available in beta, offering you the ability to send lists of known and whitespace accounts directly from Marketo into LinkedIn. This functionality is automatically included for all Marketo ABM customers. ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- ---------------------------- For more information on this release, check out the June '19 Release Notes.
View full article
The Fall ’18 Release was made generally available on October 12th, 2018. ​This release includes the following innovations: MARKETO SALES ENGAGE Drive more pipeline and revenue by empowering sales with the intelligence, content, playbooks, and analytics to convert more of your leads into sales opportunities. SFDC Lightning CRM Support: Optimize the new SDFC Lightning experience with Marketo Sales Engage for smarter engagement across the entire customer journey Microsoft Outlook as a Delivery Channel: Improve deliverability rates and response tracking by leveraging Microsoft Outlook for email engagements Improved Admin Workflows: With three new settings pages (General, Salesforce, and Team Management) and real-time password validation, admins can enable their teams to drive value faster and more securely than ever. Notes>>​​   | Docs>>​​ -------------------- MARKETO SKY Experience the bold new look and feel and enjoy improved usability, all based on customer feedback. Redesigned Marketing Activities Homepage Keep a pulse on existing campaigns and programs with key information and metrics. Design Studio Updates Work faster and smarter with new asset management features and bulk action capabilities. Prioritization of Trigger Campaigns Drive more customer success by ensuring their inclusion in the campaign that fits them best. Default Programs Now Available The platform's most versatile program type now has full functionality in Marketo Sky. Import Tokens Users can now import tokens from one program or folder to another. People Actions Any user can now run flow actions directly from the program members grid Notes>>​ | Docs>>​​​ -------------------- MARKETO ANALYTICS Marketo Bizible With the acquisition of Bizible now complete, Marketo offers a market-leading platform to give marketers full visibility into the complete buying journey and insight into the ROI of every marketing dollar. NEW! Bizible Discover Deeply understand your team's impact on Pipeline, Revenue, and ROI through powerful multi-touch attribution functionality. Reduce Dependency on your CRM System Drive value through attribution data immediately, without adding an additional package or solution. Notes>> Marketo Performance Insights Get powerful insights from the analytics platform that provide unified, normalized every-touch attribution data in a powerful and easy-to-use interface – so you can easily demonstrate impact, identify trends, and improve performance. ABM Named Account Filter Understand marketing's impact on high-profile opportunities by optimizing dashboards by filtering on specific accounts. Usability/UI Enhancements Alerts: Performance Insights now shows an icon that informs the user of all active alerts regarding data quality issues and setup notifications. Data Quality: Marketers are now alerted when acquisition dates are missing from contact records so they can find and correct any issues and ensure accurate reporting. Reporting Precision: Hone in on the right data at the right time with time-range specifications and scale-to-fit bar charts for easy historical comparisons. Engagement by Activity Date Drive informed, well-rounded spending decisions with added flexibility in reporting based on individual preferences of metrics Please c ontact Marketo for purchasing information. Notes>> | Docs>>​ -------------------- WEB PERSONALIZATION ENHANCEMENTS Support for Multiple Workspaces Businesses with multiple regions, divisions, or brands can optimize separate Web Personalization workspaces. Notes>>  |  Docs>>​​ ------------------- ADDITIONAL PLATFORM ENHANCEMENTS Lead Map REST APIs Marketo now supports the use of email-disposition fields over the Lead APIs, including Black Listed, Marketing Suspended, Email Suspended, and Relative Urgency. Notes>> Ad Networks Integration New refresh tokens within our retargeting and LinkedIn Lead Gen Form solutions extend the amount of time before re-authentication is required. Notes>>  |  Docs>>​​
View full article
Welcome to the new Marketo! The Marketo Sky Beta is now open to all customers Marketo’s next-generation experience, Marketo Sky, is designed to empower every marketer to develop high-impact and engaging campaigns in less time. The Marketo experience has been reimagined with a bold new look and feel, along with productivity-boosting capabilities from our Marketing Nation community. Marketo Sky enables all marketers to work faster, learn faster, and win together. How to Enable the Beta Marketo Sky has been rolled out to all customers, and Marketo Admins can activate the experience in your subscription for specific user roles. Once enabled, Marketo Sky users can enter the experience from My Marketo via the "Next-Gen UX" tile. For more information, please see the Marketo Sky Product Docs >>​ What to Know About the Beta The Marketo Sky beta will continue throughout 2018, and new releases will be rolled out every few weeks to add new features and address issues. As a beta offering, Sky may contain usability bugs, functional issues, or other irregularities. Learn about the releases through release notes and in-app notifications. Support & Feedback Marketo Customer Support is available through the usual channels (support.marketo.com). If you have product feedback or suggestions, please reach out to the Marketo Product Team directly at NextGenUX@marketo.com or through this form . What’s Available Now The following areas in Marketo are available in Sky: Marketing Activities Marketing Activities Navigation Tree Marketing Activities Search Folders Default Programs Default Program Reports Engagement Programs Smart Campaigns Emails Landing Pages Forms Lists Workspace Switching Running Task Notifications Asset Labels Mass Actions Other areas of product will be released throughout the year. Please check the release notes for details on newly rolled-out functionality. Release Information The Q2 '18 release includes the following key innovations: High Performance Tree Quickly access the assets you need with a redesigned tree that optimizes performance and prioritizes your most recently modified items. Add Labels To Assets Organize and discover content across your team easily by assigning labels to any asset. Docs>> Perform Mass Actions Save time by performing bulk actions on multiple assets in just a click, such as approvals, activations, and scheduling. Docs>> Schedule Asset Expiration Set a date and time to automatically unpublish active landing pages, trigger campaigns, and recurring batch campaigns. Docs>> New Calendar Views Improve collaboration with more flexible calendar views and robust filtering capabilities, such by as status or type. Save Smart List Rules & Flow Actions Save and reuse complex campaign logic all in one place. Docs>>
View full article
The Spring Q2 ’18 Release was made generally available on June 27, 2018. ​This release includes the following innovations: NEW! MARKETO SALES ENGAGE Drive more pipeline and revenue by empowering sales with the intelligence, content, playbooks, and analytics to convert more of your leads into sales opportunities. Now you have visibility and the tools to coordinate with sales for a better outcome from your lead generation efforts. Please contact Marketo for purchasing information. Notes>>​   |  Docs>>​ -------------------- NEW! MARKETO SKY OPEN BETA Get ready for a next-generation experience without limits. Opt-in to the Marketo Sky open beta to see the bold new look and feel and get access to brand new capabilities that help you: Work faster with productivity-boosting capabilities Create amazing campaigns faster than ever with a new high-performance left navigation menu, saved smart list rules and flow actions, mass actions for managing assets, and scheduled asset expiration. Learn faster through a more intuitive experience Learn new and existing features more quickly with in-app guides and contextual help. New Marketo users will now ramp more quickly, and seasoned users can stay up-to-date with the latest capabilities. Win together by helping teams work more effectively Teams can find what they need more easily with labels that allow you to tag anything in Marketo for easier searching; more flexible calendar views help teams work together by showing you what’s most important. Admins: Get started here​ Notes>>​​   |  Docs>>​​ -------------------- MARKETO BIZIBLE Introducing Marketo Bizible With the acquisition of Bizible now complete, Marketo offers a market-leading platform to give marketers full visibility into the complete buying journey and insight into the ROI of every marketing dollar. New! Bizible Discover Get powerful insights from the analytics platform that provides unified, normalized every-touch attribution data in a powerful and easy-to-use interface – so you can easily demonstrate impact, identify trends, and improve performance. Please c ontact Marketo for purchasing information. More info>>​ -------------------- MARKETO PERFORMANCE INSIGHTS ENHANCEMENTS Year-Over-Year Period Comparison Get more relevant insights to drive decision making by benchmarking results against the same period in the previous year. Trending for Multiple Channels Maximize results by comparing the performance of multiple channels over time to identify the best use of your marketing resources. Opportunity Custom Field Sync & Filtering See how your efforts are driving pipeline & revenue by filtering your results by Opportunity Custom Fields, such as a specific sales region. For numeric or currency fields, set minimum and maximum values, such as a minimum Opportunity amount, and generate insights for specific data ranges. Shared Quick Charts Easily share insights with key stakeholders by sharing your Quick Charts with other Performance Insights users. Usability Enhancements: Get critical insights faster with optimized navigation and improved workflows that give you visibility to Program Success criteria and access to Program details. Notes>>  |  Docs>>​ -------------------- CONTENT AI ENHANCEMENTS Goal Setting for Content AI Harness the power of artificial intelligence to support your specific web and email marketing goals by setting the objective of the Content AI optimization algorithm to drive more views, clicks, or conversions. Notes>>  |  Docs>>​ -------------------- MARKETO TOUTAPP ENHANCEMENTS Compliance Card for ToutApp Help ensure GDPR compliance by easily capturing the source of sales contacts and details of customer consent for receiving communications. Password Policy Update Keep your data safer with more stringent requirements for password creation, reset, and expiration – meets Soc II - Type 1 compliance requirements. Streamlined Account Setup Experience Get your account set up and connected to Gmail, Outlook and other systems faster with a new experience that will help reduce implementation time. Notes>>​ -------------------- INTEGRATION / PRIVACY ENHANCEMENTS Facebook Workplace Integration Help your sales teams respond in the moment by informing them in Workplace of notable customer activity and also get Marketo platform notifications in a Workplace group to help you optimize your marketing operations. Notes>>   |  Docs>> ​ Static List APIs Manage lists between Marketo and other systems more easily with new bi-directional APIs for creating, reading, updating, and deleting static lists remotely without taking any action in the Marketo UI. For example, save time on list imports after an event by syncing the list directly to Marketo. Notes>>  |  Docs>>​​ Web Tracking Privacy Enhanced “Munchkin” web tracking helps you to comply with local and international privacy regulations by anonymizing the IP addresses of web visitors and allowing them to permanently opt-out of web tracking. Notes>>  |  Docs>>​
View full article
The Winter Q1’18 Release was made generally available on Friday March 9, 2018. ​This release includes the following innovations: PLATFORM INNOVATION ENHANCEMENTS Exponential Campaign Performance Marketo is leveraging our big data architecture to accelerate trigger campaign throughput and increase web activity ingestion so you can listen and respond faster, engaging your audience in the moment. Notes>>​  Docs>>​ Enhancements to Marketo’s Salesforce® CRM Integration Manage your integration to Salesforce CRM like a boss with new critical event notifications and greater control over the lead assignment notifications your account owners receive. Notes>>​  Docs >>​ -------------------- ANALYTICS ENHANCEMENTS Marketo Performance Insights Explore how your campaigns and channels are impacting business results with a 360-degree dashboard view of your Marketing performance from top of funnel engagement to revenue impact. Marketo Performance Insights is an add-on product. Please contact your Marketo Customer Success Manager or Account Executive for a quote. Notes>>​​  Docs>>​ -------------------- EMAIL ENHANCEMENTS Dynamic Email Script Build highly personalized emails by using velocity scripts and segmentation-based dynamic content together in the same email to boost engagement and conversions. Notes>>​  Docs>>​ Deliver in Recipients’ Time Zone – Monthly Nurture Cadence Increase nurture program performance by delivering emails in your recipients’ time zone on a weekly or newly supported monthly cadence. Notes>>​  Docs>>​ Deliver in Recipients’ Time Zone – Stop Delivery Gain more control over the Deliver in Recipients’ Time Zone feature with the ability to stop remaining sends mid-program. Notes>>​  Docs>>​ -------------------- ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS Marketo ABM Hierarchies Focus your marketing efforts on entire account families with a synchronized view of account relationships between your CRM and Marketo ABM. Notes>>​  Docs>>​ -------------------- WEB PERSONALIZATION ENHANCEMENTS Create A Web Segment Using Static Lists Market to static lists of people across channels – including targeting people on your list with personalized content on your website – to boost program performance. Notes>>​ Docs>>​ New Japanese Datasource for Web Personalization Marketo’s newly added Japanese datasource for Marketo Web Personalization improves visitor firmographic identification to optimize personalization for peak performance of web campaigns. Notes>>​  Docs>> -------------------- CONTENT AI ENHANCEMENTS Content AI Predictive Algorithm Optimization See up to 2x increased engagement with Content AI -powered content as compared to random content thanks to our optimized predictive algorithm. Notes>>​  Docs>>​ -------------------- AD BRIDGE / PAID MEDIA ENHANCEMENTS Google Customer Match Integration Optimize your paid media spend by targeting your Marketo contacts with personalized ads across Google Search, YouTube and Gmail – or expand your reach by targeting similar audiences. Notes>>​  Docs>>​ LinkedIn Matched Audience API Enhancement Reach and engage your target audiences on LinkedIn with an updated integration that allows you to retarget people in your Marketo database across multiple LinkedIn Ad accounts. Notes>>​  Docs>>​ -------------------- INTEGRATION / API ENHANCEMENTS Activate/Deactivate Campaign API Speed program development with APIs to automate program templates -  including this new API to remotely activate/deactivate campaigns – for fully functional programs that no longer require manual intervention. Notes>>​  Docs>>​ -------------------- TOUTAPP/SALES ENHANCEMENTS ToutApp People Detail View Update Streamline sales efforts with a comprehensive view of your contacts from the newly improved People Detail View, a single source that conveniently brings together your Tout and Salesforce CRM contact details. Notes>>​  Docs>>​ ToutApp Live Feed Update Close more deals by tracking and responding to your customers’ activities in the moment directly from the ToutApp Live Feed – updated with a new look and feel for a more interactive experience. Notes>>​  Docs>>​ ToutApp Unsubscribe Help to strengthen your compliance with email regulations while gaining greater visibility into email unsubscribes with a clear unsubscribe link now automatically appended on all ToutApp emails. Notes>>​  Docs>>​
View full article
The Spring Q2 ’17 Release was made generally available on Friday June 16, 2017. ​This release includes the following innovations: CORE FEATURE ENHANCEMENTS Increase conversions and more easily move your data to where it needs to be. LinkedIn Lead Gen Forms Integration Capture people's information from LinkedIn mobile ad units and automate follow-up actions. Notes>>   |  Docs>> Expire MSI Template Schedule Sales Insight emails to be unpublished from your CRM and Outlook or Chrome plugin. Notes>>   |  Docs>> Bulk Extract APIs Easily transfer large amounts of lead and activity data from Marketo. Notes>>   |  Docs>> -------------------- ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS Engage and win more accounts with by giving sales greater visibility into target accounts and extending your ABM capabilities with partner solutions. Account Insights Chrome plugin surfaces actionable ABM and account insights to your sales teams (Available with MR Release) Notes>>   |  Docs>> Custom Fields on Named Accounts Add and use custom fields on your Named Accounts to drive your marketing campaigns. Notes>>   |  Docs>> Percentile Scoring for Named Accounts See at a glance where each Named Account ranks among all of your Named Accounts. Notes>>   |  Docs>> -------------------- WEB PERSONALIZATION ENHANCEMENTS Increase engagement on your website through even more ways to present personalized content to web visitors. Web Campaign Scroll Dialog campaigns can be displayed when the visitor scrolls on your website. Notes>>   |  Docs>> Web Campaign Upon Exit Intent Dialog campaigns can be displayed if there are signs of the visitor leaving your website. Notes>>   |  Docs>> Animation effects for Web Campaigns Select animation style, timing and duration for how and when Dialog campaigns appear and disappear. Notes>>   |  Docs>> Archive Web Campaigns You no longer have to delete older Web Campaigns to clean up your Campaign view. Notes>>   |  Docs>> Localization French and Portuguese languages now supported. Notes>>   |  Docs>> -------------------- PREDICTIVE CONTENT ENHANCEMENTS Give prospects and customers the content they want automatically. Localization French and Portuguese languages now supported. Notes>>   |  Docs>> -------------------- OTHER ANNOUNCEMENTS Legacy Text Editor Retirement & Form Editor 1.0 Deprecation Beginning August 1st, 2017, our legacy text editor will be retired and you’ll now use our New Rich Text Editor for a more modern experience with even more capabilities when editing text in Marketo. Also at this time, we’re deprecating the Form Editor 1.0, making Form Editor 2.0 with its improved WYSIWYG editor, ability to create draft forms, and more, the way you’ll create all new forms in Marketo. More information>>
View full article
The Summer Q3 ’17 Release was made generally available on Friday September 29, 2017. ​This release includes the following innovations: ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS Engage the right contacts with enhancements that improve lead-to-account matching for ABM. Japanese Company Lookup Implement account-based marketing in Japan with people-to-account matching in local language. Notes>> ABM LeanData Integration Keep lead-to-account matching consistent across Salesforce and Marketo through your LeanData integration. Notes>>   |  Docs>> --------------------          ANALYTICS ENHANCEMENT Prove-and improve-marketing's contribution to the bottom line with innovations that put deep insights at your fingertips. Email Insights Enhancements Get even more from your Email Insights experience with new ways to prepare, analyze and share your email performance data. Notes>> -------------------- WEB PERSONALIZATION ENHANCEMENTS Make every website visit more engaging with new ways to test, trigger and display web personalization campaigns. Campaign Preview Enhancements Ensure your web campaigns will look great across browsers and devices. Notes>>   |  Docs>> Widget Campaign Enhancements Increase engagement on your website with more flexible ways to trigger and display Widget Web Campaigns to visitors. Notes>>   |  Docs>> -------------------- CONTENT AI ENHANCEMENTS Take advantage of artificial intelligence-driven analytics to optimize the performance of your content. Content AI Increase return on your content marketing with new trend and ranking analytics, plus AI-powered content suggestions to elevate engagement. Notes>>  |  Docs>> -------------------- AD BRIDGE / PAID MEDIA ENHANCEMENTS Use even more offline conversion stages to optimize your ad campaigns for the business outcomes you care about. Additional Facebook Offline Conversion Stages Optimize your Facebook ad spend based on seven additional conversion stages that span the customer journey. Notes>>   |  Docs>> -------------------- SALES ENHANCEMENTS We're delivering Sales Insight and ToutApp enhancements to help ensure your marketing approved messaging is reaching your customers. Lock Sales Insight Templates Standardize communications by controlling what your sales teams can edit on marketing-prepared templates. Notes>>  |  Docs>> Tout Template Categorize and share content so your reps can leverage consistent messaging in their sales process. Docs>> -------------------- PLATFORM INNOVATION ENHANCEMENTS We now support even more integration architectures and added date range filters to make program retrieval more efficient. Federated Identity Configuration Support Keep Microsoft Dynamics Cloud CRM authentication behind your firewall with integration to on-premises Microsoft Active Directory. Notes>> Docs>> Program Retrieval by Date Range Set a date range to more efficiently export the specific program data you want. Notes>>
View full article
The Fall Q4 ’17 Release was made generally available on Friday December 15, 2017. ​This release includes the following innovations: PLATFORM INNOVATION ENHANCEMENTS Marketo continues to invest in our platform to deliver on our commitment to providing the highest levels of availability, reliability, and performance. Analytics Performance Improvements Expanding our reporting infrastructure capacity has increased uptime and stability for an improved experience. Notes>> System Reliability Ongoing investments in big data technologies have delivered stability and reliability improvements to help scale engagement. Notes>> SFDC Sync Performance Faster sync speeds for our market-leading integration with Salesforce CRM helps sales teams stay one step ahead of the competition. Notes>> -------------------- EMAIL ENHANCEMENTS Achieve the highest levels of engagement with these top-requested email features: Review Sample Emails by Segment Easily see how your emails with dynamic content will look for each audience segment when sending a sample for review. Notes>>  |  Docs>> Deliver in Recipient Time Zone Create a consistent experience for recipients around the globe – and optimize email engagement – by choosing the local time that you want recipients to receive your emails. Notes>>  |  Docs>> -------------------- ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS Engage the right contacts with enhancements that improve lead-to-account matching for ABM: Show Accounts with No Contacts Target your whitespace accounts with Marketo ABM, which now syncs and displays CRM accounts without contacts. Notes>>  |  Docs>> -------------------- WEB PERSONALIZATION ENHANCEMENTS Explore new ways you can personalize web campaigns to deepen engagement and drive conversions: Tokens for Web Campaigns Personalize your Web Campaigns using Tokens to insert the right content for a more engaging visitor experience. Notes>>  |  Docs>> Design Studio Images in the Web Campaign Editor Create a consistent cross-channel experience by leveraging Marketo’s centralized image and asset library – Design Studio – to quickly and easily populate your web campaigns. Notes>>  |  Docs>>​ -------------------- CONTENT AI ENHANCEMENTS See which content is resonating with your ABM target accounts with this enhancement to Content AI Analytics: ABM Account List Filter in Content AI Analytics View and compare content performance and receive AI-powered content suggestions across ABM Account Lists so you can choose the best content to maximize return on your account-based marketing campaigns. Notes>>  |  Docs>> -------------------- AD BRIDGE / PAID MEDIA ENHANCEMENTS Elevate your paid media results with new ways to gain insights into your audience: LinkedIn Lead Gen Custom Questions Better understand and optimize the customer journey by using custom lead attributes on your LinkedIn Lead Gen forms to capture the unique lead details you really want. Notes>>  |  Docs>> -------------------- INTEGRATION / API ENHANCEMENTS Marketo integration partners can now build more efficient, streamlined processes around Marketo emails with two new APIs: Email Preview API Preview Marketo emails in integrated third-party applications exactly as they will be sent by Marketo without having to create a separate previewer. Notes>>  |  Docs>> Replace HTML API Update blocks of HTML email content using partner applications to streamline activities like building emails outside Marketo, content localization and others. Notes>>  |  Docs>> -------------------- OTHER ANNOUNCEMENTS API Field Updates – Since our Spring Q2 2017 release, activity records retrieved via Marketo’s SOAP or REST APIs now include a 128-character string type field called “marketoGUID”, and the field value matches the value of the “id” field. PLEASE BE ADVISED: Beginning with the Q2 2018 release, the “id” field may no longer be returned as part of these records, and the value of “marketoGUID” string field should be considered the unique ID for retrieved activities. More information may be found online.
View full article