This release includes the following innovations:
PLATFORM INNOVATION ENHANCEMENTS
Exponential Campaign Performance
Marketo is leveraging our big data architecture to accelerate trigger campaign throughput and increase web activity ingestion so you can listen and respond faster, engaging your audience in the moment.
Enhancements to Marketo’s Salesforce® CRM Integration
Manage your integration to Salesforce CRM like a boss with new critical event notifications and greater control over the lead assignment notifications your account owners receive.
Marketo Performance Insights
Explore how your campaigns and channels are impacting business results with a 360-degree dashboard view of your Marketing performance from top of funnel engagement to revenue impact. Marketo Performance Insights is an add-on product. Please contact your Marketo Customer Success Manager or Account Executive for a quote.
Dynamic Email Script
Build highly personalized emails by using velocity scripts and segmentation-based dynamic content together in the same email to boost engagement and conversions.
Deliver in Recipients’ Time Zone – Monthly Nurture Cadence
Increase nurture program performance by delivering emails in your recipients’ time zone on a weekly or newly supported monthly cadence.
Deliver in Recipients’ Time Zone – Stop Delivery
Gain more control over the Deliver in Recipients’ Time Zone feature with the ability to stop remaining sends mid-program.
ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS
Marketo ABM Hierarchies
Focus your marketing efforts on entire account families with a synchronized view of account relationships between your CRM and Marketo ABM.
WEB PERSONALIZATION ENHANCEMENTS
Create A Web Segment Using Static Lists
Market to static lists of people across channels – including targeting people on your list with personalized content on your website – to boost program performance.
New Japanese Datasource for Web Personalization
Marketo’s newly added Japanese datasource for Marketo Web Personalization improves visitor firmographic identification to optimize personalization for peak performance of web campaigns.
ContentAI Predictive Algorithm Optimization
See up to 2x increased engagement with ContentAI-powered content as compared to random content thanks to our optimized predictive algorithm.
AD BRIDGE / PAID MEDIA ENHANCEMENTS
Google Customer Match Integration
Optimize your paid media spend by targeting your Marketo contacts with personalized ads across Google Search, YouTube and Gmail – or expand your reach by targeting similar audiences.
LinkedIn Matched Audience API Enhancement
Reach and engage your target audiences on LinkedIn with an updated integration that allows you to retarget people in your Marketo database across multiple LinkedIn Ad accounts.
INTEGRATION / API ENHANCEMENTS
Activate/Deactivate Campaign API
Speed program development with APIs to automate program templates - including this new API to remotely activate/deactivate campaigns – for fully functional programs that no longer require manual intervention.
ToutApp People Detail View Update
Streamline sales efforts with a comprehensive view of your contacts from the newly improved People Detail View, a single source that conveniently brings together your Tout and Salesforce CRM contact details.
ToutApp Live Feed Update
Close more deals by tracking and responding to your customers’ activities in the moment directly from the ToutApp Live Feed – updated with a new look and feel for a more interactive experience.
Help to strengthen your compliance with email regulations while gaining greater visibility into email unsubscribes with a clear unsubscribe link now automatically appended on all ToutApp emails.