I like to do a creative spin on the holiday card; I've loved ones where we've decorated one of our products to make it look like a festive character. Another piece of content that I like to do is the "Year in Review" - something that highlights everything that has happened this year, compiling the top news from the year and also what to look forward to in 2016.
There's a few ideas floating around for Christmas, but here's what we have so far that are confirmed:
- Printed Christmas cards, thanking our current customers, coming from their account managers along with gifts for several high-profile customers
- An advocacy email for Thanksgiving asking current customers to leave reviews for us on G2 Crowd. Basically a "We're Thankful for You - Are you Thankful for us?" offer.
Both seem to get customers engaged with our team, so all in all, they work well.
We take a usually free offering and dress it up with holiday creative and/or our "Thank you gift to you" messaging for thanksgiving. Makes it look a little different, is no cost to us, and fun to brainstorm the creative!
We're offering our marketers and sales teams a choice of 5 holiday ecard designs to choose from. Of course, these will all be pre-built in Marketo ahead of time. Here are the banner choices:
One year we did a "year end" holiday video since our company had been recently acquired. For every view we donated $1 to a national charity.
We had our development team create a game where you "popped" falling snowflakes using your mouse and cursor. We made a donation for each snowflake popped.
Not sure if you guys have seen the Uberflip campaign. https://holidayhub.uberflip.com/h/
It would have been great if they used Marketo form, instead of Google forms