2016 Plans!

Anonymous
Not applicable

Re: 2016 Plans!

Become Marketo Certified Expert.

Re: 2016 Plans!

This year's gonna be all about nurture, upgrading our engagement programs, and building out stronger reporting benchmarks. Fun stuff!

Re: 2016 Plans!

  • Marketo Certification
  • Achieve Marketing Champion status
  • Invoca Community Rollout - come check us out in Q2!!
  • Improve customer nurture programs
Anonymous
Not applicable

Re: 2016 Plans!

Account-based marketing!

Level 6 - Champion Alumni

Re: 2016 Plans!

Building out our programs to be coded with offers/channels to give us more robust reporting!

Re: 2016 Plans!

Getting another person into our company as an Email Lead so that I can spend more time focusing on the systems and how we can improve them!

Anonymous
Not applicable

Re: 2016 Plans!

Awesome Dory!

Level 2

Re: 2016 Plans!

We are focusing on improving our open and click rates via A/B Testing!

Anonymous
Not applicable

Re: 2016 Plans!

Dynamic content on website.

Anonymous
Not applicable

Re: 2016 Plans!

Taking my Marketo certification, adding outbound processes and ABM to our lead management processes, creating new marketing attribution models, benchmarking, better planning and taking our Marketo implementation to the next level! Oh yeah, and overhauling our website!