Welcome to our latest series, Live with LaunchPoint! Here we'll be introducing our amazing LaunchPoint Partners, who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.
In this edition, we speak with Greg Kelly - manager of Strategic Alliances at Vidyard. Greg talks about how companies use video content to keep users engaged and why the marketing team at Marketo uses Vidyard to host all of their product demos.
Like what you see? Comment down below and let us know which LaunchPoint partner you'd like to see next!
I think video is huge but with so many videos out there now I believe it's even more important that they're attention grabbing and relevant.
Great callouts - I think most marketing teams understand that video is powerful, but too few are harnessing that power effectively like this!
I would love to hear about if/how Vidyard or other video platforms enable closed captioning for people who are hard of hearing. Captions are also great for people who are not hearing impaired when you can't put the sound on.
Vidyard provides closed captioning in the form of manual submission, requested audio transcriptions as a paid service, and automated audio transcriptions (English only) to all paid customers! You can view details on their website: Audio Transcripts & Captions in Vidyard – Vidyard Support.