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You can add CSS into the HTML of the Web Personalization Campaign editor. In the Web Campaign edit page, click on HTML < > icon and add the CSS in the HTML part. EXAMPLE: <div style="text-align: center;"> <style><!-- h2.one{color : blue;} --></style> <h2 class="one">This is my text</h2> </div> In addition, if the CSS of the website is placed after the CSS of the Web Personalization Javascript Tag in the code, then the website's CSS will override this, and then you can customize according to the site branding, styles etc... and not use Web Personalization's CSS and styles.
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You need to have the Web Personalization App to implement this case. Here is an explanation how you can add a Marketo Form into a Web Personalization (RTP) dialog campaign. When the web visitor completes the form, a thank you message is shown and the campaign disappears. NOTE: The Form sometimes may not appear in the Preview Campaign option. You can preview it as a Sandbox Preview campaign to test it. (See here.) Steps Add a Marketo Form into your Web Personalization Dialog campaign Set the Dialog campaign to never expire and transparent in style After the form is submitted, show a thank you for submitting page within the dialog Count Impression and Click metrics on the campaign in the Web Campaigns page Example Create Web Campaign Embed Form Code as Per Doc: http://docs.marketo.com/display/public/DOCS/Embed+a+Form+on+Your+Website Add Thank you message follow up page as per doc: http://developers.marketo.com/blog/show-thank-you-message-without-a-follow-up-landing-page/ Set Dialog Campaign to Timeout Never. Code Added to HTML of Web Campaign: <!DOCTYPE html> <html> <head> </head> <body> <script src= "//app-sjl.marketo.com/js/forms2/js/forms2.min.js" ></script> <form id= "mktoForm_1052" ></form> <script>MktoForms2.loadForm( "//app-sjl.marketo.com" , "777-JUM-540" , 1052 );</script> <script src= "//<host>/js/forms2/js/forms2.js" ></script> <script> MktoForms2.whenReady(function (form){   form.onSuccess(function(values, followUpUrl){    form.getFormElem().hide();    document.getElementById( 'confirmform' ).style.visibility = 'visible' ;    return false ; }); }); </script> <div id= "confirmform" style= "visibility:hidden;" ><p><strong>Thank you for submitting your details.</strong></p></div> </body> </html> How the Web Campaign Displays (Dialog overlay disappears a few seconds after the Thank You message) Web Campaign Impression and Clicks Tracked in the Web Campaigns Page Additional Resources on this topic: Embedding Marketo Forms on your website: http://docs.marketo.com/display/public/DOCS/Embed+a+Form+on+Your+Website Developers Docs http://developers.marketo.com/documentation/websites/forms-2-0/ http://developers.marketo.com/blog/show-thank-you-message-without-a-follow-up-landing-page/
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Included in this article Overview Over the past year, we've been working to make some changes to the Marketo platform. As part of this initiative, we’ve updated naming conventions for some of our products and made some changes to the UI. That includes the following: Changes to Marketo Field Names The words “Lead/Leads” have been replaced with “Person/People” and in some cases “Sales”, throughout the Marketo solution. In some cases, we’ve removed the word “Lead” completely. For example, “Lead Database” has been replaced with “Database.” These changes will be reflected in standard field names. (See below for a complete list) Lead tokens will remain unchanged. Changes to Real-Time Personalization Real Time Personalization (RTP) has been renamed to “Web Personalization.” If you have this feature enabled, you will see this name change along with a new tile in MyMarketo to access it. “Predictive Content” is accessible now via its own tile in MyMarketo. Changes to Marketo Docs Marketo documentation will be updated to reflect these terminology changes in the near future. In the interim, you may see references to “Lead/Leads” in the docs. Please note that all instructions currently listed in the docs remain the same . Field Names and Tokens The following changes have been made to Marketo Field Names. Tokens will not be changed. Previously Named Now Named Field Name: Lead Owner Email Address Token: {{lead.Lead Owner Email Address}} Field Name : Sales Owner Email Address Token: {{lead.Lead Owner Email Address}} Field Name: Lead Owner First Name Token: {{lead.Lead Owner First Name}} Field Name: Sales Owner First Name Token: {{lead.Lead Owner First Name}} Field Name: Lead Owner Last Name Token: {{lead.Lead Owner Last Name}} Field Name : Sales Owner Last Name Token: {{lead.Lead Owner Last Name}} Field Name: Lead Owner Job Title Token: {{lead.Lead Owner Job Title}} Field Name: Sales Owner Job Title Token: {{lead.Lead Owner Job Title}} Field Name: Lead Owner Phone Number Token: {{lead.Lead Owner Phone Number}} Field Name: Sales Owner Phone Number Token: {{lead.Lead Owner Phone Number}} Field Name: Lead Notes Token: {{lead.Person Notes}} Field Name: Person Notes Token: {{lead.Person Notes}} Field Name: Lead Partition Token: {{lead.Lead Partition}} Field Name: Partition Token: {{lead.Lead Partition}} Field Name: Lead Rating Token: {{lead.Lead Rating}} Field Name: Rating Token: {{lead.Lead Rating}} Field Name: Lead Revenue Cycle Model Token: N/A Field Name: Revenue Cycle Model Token: N/A Field Name: Lead Revenue Stage Token: N/A Field Name: Revenue Stage Token: N/A Field Name: Lead Score Token: {{lead.Lead Score}} Field Name: Score Token: {{lead.Lead Score}} Field Name: Lead Status Token: {{lead.Lead Status}} Field Name: Status Token: {{lead.Lead Status}} For more information about Tokens, please see the Tokens Overview​ article. Real Time Personalization (RTP) Real Time Personalization (RTP) has been renamed to “Web Personalization.” If you have this feature enabled, you will see this name change, along with a new tile in MyMarketo to access it. Old New Although references to "Lead/Leads" has been changed to "Person/People" in these apps, the term "Visitors" will remain. This is because Leads/People refers to known people that exist in your database, while Visitor refers to all web visitors (both known and anonymous). For more in depth information about what Web Personalization can do, check out our documentation at Web Personalization - RTP​ . Predictive Content Our “Predictive Content” product is now accessible in MyMarketo, via its own tile. Predictive Content is the new name for RTP’s Content Recommendation Engine, which allows content assets to be promoted to people visiting your website. It has been upgraded and now will not only engage your web visitors, but also your email recipients with the most relevant content, powered by machine learning and predictive analytics. New For more information about Predictive Content, check out our documentation at Predictive Content. Lead Database The following changes have been made to Lead Database terminology. Previously Named Now Named Lead Database Database Lead Person Leads People
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Exclude your own employees or organization name from Web Personalization tracking, reports and campaigns now supports a range of IP addresses. In Account Settings > IP Exclude See more in Docs: http://docs.marketo.com/display/DOCS/Exclude+Specific+IPs+from+Being+Tracked
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We added an icon to preview your Web Campaign directly from the Web Campaign Page. Clicking on the Preview icon will open up a new window and show you the web campaign on your website. (Make sure you have entered the relevant page URL in the Preview section in the Edit Campaign page in order to see how your campaign renders on the correct page). More in Docs: http://docs.marketo.com/display/DOCS/Preview+and+Test+an+RTP+Web+Campaign#PreviewandTestanRTPWebCampaign-PreviewaWebCamp…
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When creating a dialog box campaign type in RTP, you can set up the length of time (in seconds) the dialog box will display. The provided options include: 5, 10, 30, 60 seconds or Never which means the dialog box displays until clicked on. To customize the timeout and set it to any duration you want, see the following: Set the Timeout to be Never. Click on HTML . Edit the campaign’s HTML and insert the JavaScript below ( also see here 😞 <script>     (function(){         setTimeout(function(){             AITag.jQuery('#trwDialog').dialog('close');         }, 1000*            15 //seconds         );}()) </script> By default this JavaScript will add 15 seconds timeout to your campaign, you can change it to any duration you want by editing the code. Also see: Triggering RTP Campaigns with a Delay
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In Feb14' version we've added RTP activities to the smart campaign standard filters and triggers. Therefore you should no longer use the old way of capturing URL parameters in order to measure your campaign performance and engagement. Please follow the instructions below to set up your smart campaigns in the new way: https://docs.marketo.com/display/DOCS/Define+a+Smart+List+for+Web+Personalization+Activities https://docs.marketo.com/display/DOCS/Define+a+Smart+List+for+Predictive+Content+Activities Cheers, Yanir.
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