Following our global press release, The Drum – the UK's most-read media and marketing website and magazine – wrote the news of our strategic alliance with Wunderman. The publication is also aimed at the media, marketing and advertising community across the UK and North America.
Marketo was included in a press release announcing the founding of Boardlist, which invites industry leaders, CEOs and board members globally to address gender imbalance by connecting highly qualified women with private and public boards
This online (and print) magazine for digital and online marketing professionals published Sanjay’s byline. It has been shortened slightly but has been localized close to the original version.
2016 Digital Trends (attached)
Internet World Business (Germany)
Statement by Liz Smyth, Area Vice President Marketing EMEA, in a slideshow on digital trends. Liz states marketers need to focus on “H2H” – meaning Marketers should differentiate less between B2B and B2C. The focus for 2016 will be on the people - regular human beings - who determine business purchases for their organizations and companies.
You have to wonder if Rothenberg and the members he represents would consider Adobe, Oracle, Salesforce, Marketo and sundry others to be an “immoral, mendacious coven of techie wannabes” because, ultimately, that’s where the bulk of the marketing budget will be spent
As evidenced in Gartner’s Magic Quadrant, the top tools take into account today’s not-so-secret weapon: Cloud. Digital marketing in the cloud promises all of the essential digital marketing tools, but with the flexibility and speed to ensure to-the-minute solutions are always available and personally customizable. Though Adobe, Marketo, Oracle, and Salesforce dominate, competition in the sector is stiff, fortuitously guaranteeing today’s digital marketers user-friendly, cost-effective, and cutting-edge possibilities.
Another study from Marketo and Clearfit found that emails that used video for a direct call-to-action had a 53 percent higher click-to-open rate over emails without an obvious mention of video content,” said Erin Puryear, manager of Member of Energy Innovation Planning
Evolve conducted a Chief Marketing Officer (CMO) benchmark survey with Marketo, a marketing automation platform solution provider, to understand what marketing tactics, budgets and methodologies the highest and lowest performing companies were using and compared them to the success of their revenue goals.
One guideline that can help you plan your content is Marketo’s 411 rule, which means post four educational or entertaining post for every soft promotion (e.g. events) and hard promotion (e.g. demos, products, etc). Basically, it means gain the trust of your audience by providing value.
GetRank is GetApp’s quarterly ranking of the top 25 Marketing Automation apps based in the cloud. Each app is scored using five criteria, each worth 20 points, for a total possible score out of 100: User Reviews, Integrations, Mobile Apps, Media Presence, and Security.Marketo came in fourth behind HubSpot, Infusionsoft, and Salesforce.
Marketing automation engine Marketo* stated in 2014 that we are now in the era of engagement marketing. In a blog post, Marketo defined the seven principles of engagement marketing (see right). The principles are pretty straightforward: talk to people wherever they are basically all the time to get them to achieve a measurable goal for the company.
LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues
The company credited with pioneering “social business” software—a sort of social network for employees—has overhauled its flagship products. The goal is to make its software seem more “consumer-like,” a transformation influenced by mobile apps and social networks that people use in their personal lives.
BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers. The tool offers marketers a number of features including engagement tracking, performance measurement of channels and campaigns, and the ability to run A/B testing. BrightFunnel says ABM practitioners SevOne and Cloudera already use the new tool.
At the company’s headquarters, product managers gaze at a 40-foot display that broadcasts feeds, visualizations, and performance metrics for more than 60 markets. When they want to dive deeper into the data, they retreat to Insights Alley, a clutch of casual lounges with 55-inch touch screens. And when they want to watch narratives unfold, they visit the Real-Time Marketing Lab, where eight more displays—nearly an entire wall’s worth—highlight trending stories from services like NewsWhip’s Spike and analysis from sources such as Prime Research. Software from fast-rising startups Percolate and Domo powers the system.
After 15 years helping run Google’s crown jewel search engine, senior vice president and software engineer Amit Singhal said in a blog post on Wednesday that he will leave the company on Feb. 26 to pursue philanthropy.
In January, Kahuna, a communication automation platform, announced a public event series featuring leaders and workshops in digital marketing topics. The series debuted with a lecture and discussion by Geoffrey Moore at Kahuna’s Redwood City, Calif. headquarters.
Seven months after raising $45 million, Adam Marchick steps back. Adam Marchick has stepped down as CEO of Kahuna Inc., the mobile marketing automation company he co-founded four years ago, Fortune has learned. He will transition into an interim chairman role, and at least temporarily lead product.Board member Charles Hudson, managing partner of Precursor Ventures, will serve as interim CEO as the search proceeds for a full-time replacement.
According to new research to be released Feb. 4 by Facebook, consumers still don’t really like the whole experience. Although some 45 percent of shopping “journeys” involve a mobile device–57 percent for millennials–about 70 percent of consumers said the Web and app experiences and the transaction experience all can stand improvement.
Travis Kaufman joins Leadspace as Vice President of Product Management. While at Marketo, Travis shaped the direction of B2B marketing technology, including building technology partner ecosystem LaunchPoint, and leading product and partner strategy for Ad Bridge.
The first thing you need to know is a common misconception: that mobile ads aren’t simply desktop display ads resized to fit the smaller screen. Martin Doettling, chief marketing officer at Swrve, says that the experience is totally different and therefore, the ads must be, too.
Europe’s data protection authorities said they would wait until the start of February to start cracking down on companies that still rely on Safe Harbor as the legal basis for their EU-U.S. transfers. They will meet Tuesday and Wednesday to decide what to do next, so technically the commission and the U.S. negotiators have until then to pull something out of the hat.
Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buying ads with more precision and frequency, according to multiple sources.
The Adobe Digital Index (ADI) “Q4 2015 Digital Advertising Report” found overall search engine marketing growth is down to 3% compared to 12% in 2014. Meanwhile, global growth is down 75% year-over-year. Per Adobe, the drop can be pinned in part on advertisers spending on mobile search.
Research from Yahoo found that mobile devices best TV across a range of soft attention metrics such as getting distracted and multi-tasking while engaged with the medium. Though the study pointed out that ad budgets are still skewed toward TV at 40.5% and digital (including mobile) only at 33.8%, the study also found that 47.3% of consumer's time was spent on mobile devices, while only 36% of time was spent on TV.
Device proliferation is taking place at a brisk pace — according to Gartner, 6.4 billion devices that can send data via the Internet are already in use, and by 2020 that number will explode to 20.8 billion. Vendors are already taking steps to connect their software to those devices, combining the recent advances in analytics with the data sources to make analytics exponentially more powerful.
Ad blocking technology impacts marketers, ad tech firms and publishers, but publishers’ revenue is directly affected with every ad that goes unserved. This makes research from MediaRadar that found only 4% of large digital publishers are actively battling ad-blocking software use somewhat surprising.
In yet another indication of ad agencies' waning dominance as providers of a brand's marketing needs, a new study from the Association of National Advertisers found a hefty percentage of brands turn to startups for social media and content development and management.
Research on affiliate marketing conducted by Forrester Consulting and commissioned by Rakuten Marketing found a robust affiliate marketplace expected to grow to $6.8 billion over the next five years. Over 80% of advertisers and 84% of publishers have reported running an affiliate program.
The European Union and United States have struck a last-minute deal on keeping transatlantic data flowing — and it should mean tough new obligations for both American companies and intelligence services.
Interesting article in DM News about the CMO of the future. Thought it worth sharing as it validates many of the points we make about the evolution of the marketing org from cost center to revenue driver and the need for DaVincis (not specialists), among other things.
In the age of smartphones, tablets and multi-screen viewing, arguably, a successful Super Bowl campaign will take an omni-channel approach and will be peppered with agility. A recent study found approximately one-third of marketers are expected to advertise online, specifically on Snapchat.
Kate Atty, director of marketing for Persio, told Marketing Dive that the company's research has found that there are three ways for harnessing data and tech, and for amassing market share: simple integrations with vendors, better access to data, and ability to connect data across channels.
Some 38% of marketing executives look at revenue metrics to assess their companies’ success in customer engagement, according to a new report from CMO Council. Campaign metrics such as clicks, conversions, shares and traffic came in second, with 30% of marketing executives using them as the primary measurement of engagement. While executives use service metrics less frequently, a separate survey reports that 89% of consumers say that good service makes them feel more positive about brands.
Brands were out in full force hoping to capture the attention of a highly-engaged second screen audience that spent just about as much time checking Twitter, Facebook or Instagram — but mostly Twitter — as watching the somewhat lackluster game.