will my a/b test keep running if i dont declare a winner

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will my a/b test keep running if i dont declare a winner

we want to keep testing it, and set up to declare a winner manually. Will the test keep running if I don't declare one?

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Re: will my a/b test keep running if i dont declare a winner

The test itself will be over as soon as it was sent to the whole number of people you decided ( 10%, 20%, etc..). Once the A/B test is over, Marketo can automatically send the winning email at the scheduled time, or you can review the results and decide which email goes out when manually.

Ronen Wasserman