using utm parameters as part of a real time personalisation campaign

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Level 1

using utm parameters as part of a real time personalisation campaign

Hi anyone and everyone

I have a quick on that i haven't been able to find an answer to.

I'm trying to set up a real time personalisation campaign, which i have managed successfully on a particular web link. However, what i really want is for that segment to only trigger when a certain utm parameter is passed to the browser.

Has anyone managed this before? Or have any advice on how to set the segment up to make it work?

Thanks

Adam

8 REPLIES 8
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Champion Moderator

Re: using utm parameters as part of a real time personalisation campaign

You can do this 1 of 2 ways.

If you want to target people that have visited a page with a utm parameter either this visit, or a previous visit (specific use-case here as it will look at PAST UTMS too), you can add "Include Pages" from the Behavioral filter in your segment, then simply include the terms such as "source=email" or whatever your particular utms may be.  **I'm curious if you need to add the asterisk wildcard before this parameter -- I'm currently testing this to confirm***

Screenshot 2018-04-19 08.27.45.png

If you want to personalize the page based on that precise visit, then you'd need to add your utm parameters to the actual web campaign. See this doc for more detail:

Adding a Target URL to a Web Campaign - Marketo Docs - Product Documentation

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Champion Moderator

Re: using utm parameters as part of a real time personalisation campaign

Confirmed you ​do not need the asterisk to make this works.

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Re: using utm parameters as part of a real time personalisation campaign

Unless they changed it recently - you do need asterisks (before and after) to make sure it would match whenever your parameter exists in the url.

*source=email*     === anywhere in the url

*source=email      === only at the end of the url

source=email*      === only at the beginning of the url

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Champion Moderator

Re: using utm parameters as part of a real time personalisation campaign

I thought that too, but I think this particular field works Marie as a “contains” rather than an “is”

it worked without any asterisk for me.

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Level 1

Re: using utm parameters as part of a real time personalisation campaign

Thanks JD. I've tried your option above but without success. I'm looking at campaign=apply_direct and it hasn't worked without the asterisks.

I'll give adding them in today a try and see how that goes.

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Champion Moderator

Re: using utm parameters as part of a real time personalisation campaign

you're not suppressing your own domain from seeing your campaigns, right?

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Level 1

Re: using utm parameters as part of a real time personalisation campaign

Not that i believe. We have personalisation campaigns working, just on a database field entry rather than url param.

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Level 7 - Champion

Re: using utm parameters as part of a real time personalisation campaign

Late to the party, but FYI JD Nelson​, I've just tested this both ways and for me it only worked if I had the asterisks included at both ends (I was using partial UTMs).

I'm inverting this, though, to ensure certain traffic sources are EXCLUDED from the web campaign, and keen to find a way to apply this only to the current session and not past ones. Web campaign rules don't allow for exclusion specifications on pages, though, only inclusion specifications. Any ideas on how to achieve this?