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resend in an unapproved program

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resend in an unapproved program

We had a resend go out event though the program it was in wasn't approved. We had thought that the program needs to be approved for anything to happen. Is that not the case?

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Level 5

Re: resend in an unapproved program

Email and campaigns are two separate things.

You can send the email to go out via campaigns and the classic mail blast.

Seems like, in your case you have not approved the program so the emails were not sent via the email program but as your campaign was set to go out at a specific time so 800 people qualified from this campaign.

Make sure not to use separate campaign to send the emails, when you are using the classic email blast program. If the email blast program was approved, the leads would have qualified for the program too and the emails would have been sent from both campaign and blast.

Thanks

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11 REPLIES 11
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Marketo Employee

Re: resend in an unapproved program

Hi Jennifer Kelly​,

Just to confirm, Are you referring to standard email program? Or are you referring to the email asset being unapproved?

In my initial days of learning Marketo, I once remember scheduling an campaign with an email in edit draft - thinking its unapproved (Since the green check was not there) and the email send happened any ways - Since it was an approved email in "Edit draft status"

Could that be the case? Or perhaps could you elaborate a little bit more or maybe provide some reference snapshot of the unapproved Program\Asset which you are referring to?

Best Always,

Karan Hari

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Re: resend in an unapproved program

The resend was approved, but it was in this larger program that hadn't been finalized yet. pastedImage_1.png

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Re: resend in an unapproved program

And yes, just a standard email program.

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Level 5

Re: resend in an unapproved program

HI Jennifer,

Without approving the email program it is impossible for the emails to go out. Could you check random leads through which program email was sent. You can also check the email report dashboard of the email program and the last edit of the email program for clear understating.

Thanks

Ankit

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Marketo Employee

Re: resend in an unapproved program

Hi Jennifer Kelly​ ,

In this case, like Ankit rightly mentioned, the email could not have gone out of an unapproved program. And again, the best way to troubleshoot this wold be to pick random leads who went through this email program or check leads who you think received the email via this program and carefully scrutinize the leads activity log - to see which campaign and which program sent the email.

Best Always,

Karan Hari

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Re: resend in an unapproved program

So the main email didn't go out. But within this program there was a resend -- in the campaign folder. And the resend was approved and did got out. However, it was our understanding that anything within a program could not go out unless the program itself was approved. 800 people were hit with the resend

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Level 5

Re: resend in an unapproved program

Email and campaigns are two separate things.

You can send the email to go out via campaigns and the classic mail blast.

Seems like, in your case you have not approved the program so the emails were not sent via the email program but as your campaign was set to go out at a specific time so 800 people qualified from this campaign.

Make sure not to use separate campaign to send the emails, when you are using the classic email blast program. If the email blast program was approved, the leads would have qualified for the program too and the emails would have been sent from both campaign and blast.

Thanks

View solution in original post

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Marketo Employee

Re: resend in an unapproved program

Hi Jennifer Kelly

Like Ankit mentioned, and as shown in the below snapshot example, Even though the email program is not approved here, Email could still go out Via the smart campaign that is scheduled (in the screenshot).

pastedImage_0.png

Best Always,

Karan Hari

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Re: resend in an unapproved program

Thanks! Lesson learned.