"False" Email Activity

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Level 2

"False" Email Activity

We have an instance where a lead was sent to the sales team based on email activity, and upon the sales rep calling the lead, discovered that the person passed away several years ago.  Besides the fact that we have some old data that simply needs to be cleaned up, can anyone tell me why activity would show for a person's email that is no longer living?  My initial thought was that maybe his emails were being automatically forwarded to a colleague and that person was actually the one with the activity, but looking for additional reasons as well.  Thanks

2 REPLIES 2
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Re: "False" Email Activity

Oops

It can be an antispam system that tests the email opening it and clicking it or, worse, a spam trap.

-Greg

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Level 10 - Champion Alumni

Re: "False" Email Activity

there are several threads on this issue.