pre-ticked boxes

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pre-ticked boxes

Hello; Is it legaly OK to pre-tick boxes on a landing page? e.g. to pre-tick the radio button on “I would like to receive further communications"?

Or does this affect just certain regions/ countries?

Moreover, anybody did some A/B testing on have that pre-tick there or not, to see if doing this would be a symbol of an overly aggressive marketing approach. Or does it pay off?

thanks

5 REPLIES 5
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Level 10 - Community Moderator

Re: pre-ticked boxes

This is flatly illegal in some jurisdictions and questionable in all.

Talk to your lawyer -- or just don't do it.

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Re: pre-ticked boxes

Illegal in all the EU for a start. No need to ask a lawyer, I am 100% sure

-Greg

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Level 10 - Community Moderator

Re: pre-ticked boxes

Of course. I meant their jurisdiction(s), whatever they are.

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Anonymous
Not applicable

Re: pre-ticked boxes

I can contribute and say for CASL (Canadian Anti Spam Legislation), it is 100% illegal as well! To Sanford's point, your best option is to consult your legal team on all things regarding Spam Laws.

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Re: pre-ticked boxes

It is my understanding that laws vary dependent on where the email recipient resides.  You will want to check local laws/regulations. 

Marcia Kerber