link metrics

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Anonymous
Not applicable

link metrics

Is there a way to identify interactions with a hyperlink vs. standalone button in an email when both direct to the same source?  The Email Link Performance report seems to only identify one instance of the link name with total clicks.

Thank you!

Deanna

2 REPLIES 2
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Level 10 - Community Moderator

Re: link metrics

You can constrain the Clicked Email activity by Link ID -- which is the id of the HTML <a> element.

However, I don't think this works in an Analytics ELP, I think only in a separate Smart List.

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Level 10 - Champion Alumni

Re: link metrics

utm parameter.