is it best practice to reference smart list(s) within a smart list?
we have a request from sales to build out lists for them, which will then go on to be referenced dozens of times. My fear is that this could cause slowdown or performance issues within Marketo.
is it better to build out a bunch of pre-determined smart lists based on various criteria (vertical, region, business unit, etc) and then reference those in email sends?
is it better to use filters to create lists/audiences as new programs come up
From a sales perspective it would be ideal if I have a smart list ready for every conceivable combination, but I don't think that is realistic.
This is well covered in earlier discussions. But without knowing more about why Sales (??) is asking for the smart lists, it's hard to give you a good answer for your needs.
As Josh explained it very well. This will surely slow down the performance. Segmentation is faster than the Smart list. Try to use segmentation.
Thank you guys.
The problem with segmentations is that records can only qualify for one at a time. We often have records that will qualify for more than one segment, so we're finding smart lists to be more useful.