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explicit unsubscribe best practices

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explicit unsubscribe best practices

If the leads unsubscribe from a specific promotional email campaign and specifically states by email to remove them do you:
1. Remove them from SFDC campaigns past and current campaigns?
2. Remove them from your database in Marketo only and retain them in SFDC?
3. Even if you have a preference center and they still request to be removed from your lists, do you remove them from SFDC and Marketo? 
 
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Anonymous
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Re: explicit unsubscribe best practices

1. No, we won't remove from SFDC campaigns, but we will obviously remove them from any future marketing emails.
2. No, as then lead scoring wouldn't work.
3. No

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Anonymous
Not applicable

Re: explicit unsubscribe best practices

1. No, we won't remove from SFDC campaigns, but we will obviously remove them from any future marketing emails.
2. No, as then lead scoring wouldn't work.
3. No

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Re: explicit unsubscribe best practices

Thanks for your input Charlie, I appreciate it.