can an email link to landing page name, instead of http?

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can an email link to landing page name, instead of http?

Not sure if this is something I might be overlooking or maybe an idea to suggest.

When setting up an email, and adding a link, I don't see any option to specify a Marketo landing page by name, rather than having to enter a specific URL or token. My issue is that we build everything out, then somebody says "Let's change the Landing page URL to xyz." That introduces human error, i.e., forgetting to change the link in the email or in the token.

Is there a way to reference a specific landing page when adding a link, similar to how we can when choosing where a user goes on form completion? Or, as a work around, maybe there's a way to do this within a token? refer to a landing page name, so that if it's URL changes, everything else is still connected?

EDIT: A clarification - I know that I could just keep the original url as a redirect when I create the new one for a landing page, but that's not really a clean process, in my opinion. I don't want several links out there.

3 REPLIES 3
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Level 10 - Community Moderator

Re: can an email link to landing page name, instead of http?

An excellent point, but nothing's built-in like this. You can create a token as you suggest -- in fact that's one of the ways people template out their programs.

Re: can an email link to landing page name, instead of http?

Dang! Yeah, we've been using tokens to update URLs in one spot instead of 10.

I was hoping I might even be able to get rid of that step!

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Re: can an email link to landing page name, instead of http?

ALthough, as Sanford suggests, you can (should) use a token, you will have to pay attention to change the value of this token after cloning the program.

It's one of the purposes of this idea to offer a strong, cloning safe, way to link to LP's

-Greg