Zoom and Marketo Integration

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Level 2

Zoom and Marketo Integration

Hi everyone!  I am looking at moving away from my current webinar provider to Zoom, and I would love some feedback from other Marketo + Zoom users. 

1. How quickly after a webinar is completed do the attendees/no-shows get passed to Marketo and Salesforce? Right now with our current provider it takes 4 hours after the webinar for our sales team to see that someone attended the webinar.

2. With zoom, how do you pass the questions asked in the webinar to the sales team? Is it just a spreadsheet you can share with them, or can the info pass from zoom to marketo?

3. Is the only thing you are able to score off of attendance? Or can you score off of people asking questions, answering polls in the webinar?

4. Are there any major challenges you have experienced?

3 REPLIES 3
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Re: Zoom and Marketo Integration

Rachel,

I don't have experience with the integration, but I would use the below link as a reference. Hopefully it can point you in the right direction.

https://nation.marketo.com/message/207605-how-to-integrate-zoom-with-marketo

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Level 4

Re: Zoom and Marketo Integration

Hi Rachel,

I used this documentation when setting the integration up for my first time. Hope it helps! 

https://support.zoom.us/hc/en-us/articles/207267346-Setting-Up-Zoom-for-Marketo

There's also some good feedback here: https://nation.marketo.com/thread/38673-zoom-webinars-and-marketo-integration

Cory Gabor

Marketing Consultant, LeadMD

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Re: Zoom and Marketo Integration

1. How quickly after a webinar is completed do the attendees/no-shows get passed to Marketo and Salesforce? Right now with our current provider it takes 4 hours after the webinar for our sales team to see that someone attended the webinar.

It's almost immediately. If in zoom, you set the webinar time from 2-3 pm, you can expect all the info in Marketo just after 3 pm.

2. With zoom, how do you pass the questions asked in the webinar to the sales team? Is it just a spreadsheet you can share with them, or can the info pass from zoom to marketo?

You can send in spreadsheet. Or if your integration is proper, you can see all the info in marketo as well.

3. Is the only thing you are able to score off of attendance? Or can you score off of people asking questions, answering polls in the webinar?

Yes. You can do so. You can see all the info in Marketo who took part in the polls, Q&A, etc.

4. Are there any major challenges you have experienced?

Integration is a major challenge. Follow this tutorial to fo the integration: https://support.zoom.us/hc/en-us/articles/207267346-Setting-Up-Zoom-for-Marketo
For finding your api secret and key (this info is old in the documentation), 

1. Go here: App Marketplace

2. Uncheck Intent to Publish

2. Enter App Name and Select "Account-level app" as app type

3. Select JWT Credentials.

4. Once you submit with relevant info, you will see your API key and secret. Enter those in your Marketo webinar tokens.