Zapier to Marketo Integration

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Anonymous
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Zapier to Marketo Integration

Looking to see if anyone has used the Zapier integration with Marketo. We are discussing using it to connect Gravity forms to Marketo to create/update leads. Curious mostly about the creation of dupes, and if existing leads will be updated or a new lead will be created automatically in Marketo. Also, if I'll will be able to track leads following a form fill like with Marketo Forms.

2 REPLIES 2
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Level 10 - Community Moderator

Re: Zapier to Marketo Integration

Also, if I'll will be able to track leads following a form fill like with Marketo Forms.

You won't, use the Marketo Forms API instead.  Capture the Gravity submit and data → submit a Marketo form in the background.

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Champion Moderator

Re: Zapier to Marketo Integration

I’ve used the integration with Zapier. From a data perspective it’s fine. But as Sanford mentioned, if you need stats or activity metrics you’re better off with more custom integrations.