Re: Zapier to Marketo Integration

Anonymous
Not applicable

Zapier to Marketo Integration

Looking to see if anyone has used the Zapier integration with Marketo. We are discussing using it to connect Gravity forms to Marketo to create/update leads. Curious mostly about the creation of dupes, and if existing leads will be updated or a new lead will be created automatically in Marketo. Also, if I'll will be able to track leads following a form fill like with Marketo Forms.

2 REPLIES 2
SanfordWhiteman
Level 10 - Community Moderator

Re: Zapier to Marketo Integration

Also, if I'll will be able to track leads following a form fill like with Marketo Forms.

You won't, use the Marketo Forms API instead.  Capture the Gravity submit and data → submit a Marketo form in the background.

JD_Nelson
Level 10 - Community Advisor

Re: Zapier to Marketo Integration

I’ve used the integration with Zapier. From a data perspective it’s fine. But as Sanford mentioned, if you need stats or activity metrics you’re better off with more custom integrations.