Which metrics do you track to determine the health of your video marketing?

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Which metrics do you track to determine the health of your video marketing?

Hey Marketo friends!

I'm wondering which metrics you track or reports you pull to determine whether your video marketing efforts are working. Specifically on your videos, and in trends. We had a question on our Wistia community here, which specifically mentioned Marketo. Would love to know your thoughts!

2 REPLIES 2
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Level 10 - Champion Alumni

Re: Which metrics do you track to determine the health of your video marketing?

I'd check Vidyard.com's blog for ideas.

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Re: Which metrics do you track to determine the health of your video marketing?

In terms of video metrics to track, plays/completions are obviously the ones that stand out, but after that it's going to depend on the type of video—an explainer video that's 3 minutes long is handled a little differently than a webinar recording. Generally with long videos I tend to timestamp important points that I want the person to watch (did they see this particular segment vs. the intro rambling?) and if someone played/paused multiple times. This helps determine what viewers actually want to watch—and what they don't—so you can alter your content plans accordingly.