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Which Marketo Features are Free and Which Aren't

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Mikes_Jones
Level 7

Which Marketo Features are Free and Which Aren't

What's the best way to figure out which Marketo features come out of the box and which ones have to be added on?

Just trying to get a sense of all the features we have at our disposal. Not positive if features like the Revenue Cycle Model are add-ons or out the box.

Thanks!

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Dan_Stevens_
Level 10 - Champion Alumni

Re: Which Marketo Features are Free and Which Aren't

Your question is timely as, just today, I had a discussion with our account rep at Marketo to discuss our renewal.  Apparently, Marketo is moving to "solution bundles" that will include specific capabilities based on bundle:

pastedImage_0.png

Today, we're on Enterprise, and the following features are add-ons for us:

  • RCA/RCE
  • Sales Insight
  • Social Boost
  • Real-time Personalization (we don't have this)
  • Calendar (we don't have this)

I was also completely unaware that the base instances come with only 25 seats.  We always thought there was no limit.  This was never stated in our contract and is just now being defined.  We have 81 users in our instance today.

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9 REPLIES 9
Josh_Hill13
Level 10 - Champion Alumni

Re: Which Marketo Features are Free and Which Aren't

RCM and RCE are typically add ons and may be dependent on the package you purchased. Please ask your account manager for help.

Typically:

  • IP address= $
  • RCE=$
  • RCM >2 = $ but depends on your package
  • Workspaces/LPs - depends on level and $
Dan_Stevens_
Level 10 - Champion Alumni

Re: Which Marketo Features are Free and Which Aren't

Your question is timely as, just today, I had a discussion with our account rep at Marketo to discuss our renewal.  Apparently, Marketo is moving to "solution bundles" that will include specific capabilities based on bundle:

pastedImage_0.png

Today, we're on Enterprise, and the following features are add-ons for us:

  • RCA/RCE
  • Sales Insight
  • Social Boost
  • Real-time Personalization (we don't have this)
  • Calendar (we don't have this)

I was also completely unaware that the base instances come with only 25 seats.  We always thought there was no limit.  This was never stated in our contract and is just now being defined.  We have 81 users in our instance today.

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Robb_Barrett
Level 10

Re: Which Marketo Features are Free and Which Aren't

This makes it confusing! I'm also an Enterprise customer and I have no clue which configuration we have.  Oy, vey!

Geoff_Krajeski1
Level 10

Re: Which Marketo Features are Free and Which Aren't

Oy vey for sure!!

Glad I'm not directly dealing with this, but from my own personal experience I could easily drop Calendar if Marketo is unable to improve it's usability and viability as a product for Enterprise level customers!

Having a limit of 200 returned results is severely hurting out impression and ability to use this particular product!

Would be happy to discuss further with SMEs or other teams!

Robb_Barrett
Level 10

Re: Which Marketo Features are Free and Which Aren't

We don't use calendar. That's a strategic decision. There are already too many hands in the pot in our instance of Marketo. We had an admin change the timezone for our entire instance to Japan time when he thought he was setting his own timezone - I can't imagine the damage that could be done with a calendar.

No, until security is rolled out where I can lock people out of changing programs, no calendar for us.  Just one more fail point.

Amanda_Thomas6
Level 8 - Champion

Re: Which Marketo Features are Free and Which Aren't

I've been wondering this myself. Thanks for this cheat sheet!

Anonymous
Not applicable

Re: Which Marketo Features are Free and Which Aren't

I'm not sure at which level Calendar becomes available, but it is a license, so in order to enable it in your instance, you have to assign the license to your users.  We have 10 licenses for Calendar in our instance. To enable:

  • Go to Admin
  • Select Users & Roles
  • Highlight the user you want to assign the Calendar license to
  • Select Issue License in the secondary navigation (light grey area)

You will now see Calendar enabled.

Amy_Lepre
Level 5

Re: Which Marketo Features are Free and Which Aren't

Very interesting, thanks for posting. I wonder how this will affect their existing customers. We are also on Enterprise with a few add-ons.

Marketo has not been transparent in recent years with their pricing, so I think moving to a model like this is a good idea.

Anonymous
Not applicable

Re: Which Marketo Features are Free and Which Aren't

Hi,  The bundles are on the website -

Lead Management Solution Pricing - Marketo

Email Marketing Solution Pricing - Marketo

Consumer Marketing Solution Pricing - Marketo

Customer Marketing Solution Pricing - Marketo

Mobile Marketing Automation Solution Pricing - Marketo

There is no pricing as need to talk to sales person about needs/requirements but it is a step in right direction of listing out what is included in each bundle.