When is a duplicate lead created?

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Anonymous
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When is a duplicate lead created?

We have a duplicate lead and contact. The contact was created back in sfdc 2012. However, the lead was uploaded to mkto recently and they both have the same email address. Why was a duplicate record made in sfdc?

 
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6 REPLIES 6
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Level 6 - Champion Alumni

Re: When is a duplicate lead created?

Hi D,
Do you have a recurring campaign that removes leads from Marketo?
When you search for the email address in Marketo's Lead Database, do two records appear?
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Anonymous
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Re: When is a duplicate lead created?

I don't believe we have a campaign to remove leads from Marketo. When I search for this person's email address in Marketo there is only one record.

 
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Level 6 - Champion Alumni

Re: When is a duplicate lead created?

One of those leads must exist in SFDC and not Marketo. Since there is only one lead with that email address in Marketo, Marketo did not make a dupe record.
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Anonymous
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Re: When is a duplicate lead created?

Adam - can you please clarify why a dupulicate was created in sfdc?
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Level 6 - Champion Alumni

Re: When is a duplicate lead created?

The original lead existed in Salesforce and not in Marketo which is why Marketo didn't recognize the duplicate and pushed the new lead over the Salesforce. 
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Anonymous
Not applicable

Re: When is a duplicate lead created?

Correct me if I wrong, but if this lead - let's just call him David. If David originally existed in SFDC back in 2012 wouldn't he have been created in Marketo, too, considering both systems are bidirectionally synced? Then a user recently uploaded David's duplicate in MKTO (MKTO did not create a dupe), but SFDC created David again with the same email address.

If it's easier = So before the upload, there was a David in MKTO and a David in SFDC. Then he was created again (via MKTO) with the same email address which created the dupe.