What specifically is historic membership in an engagement program?

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What specifically is historic membership in an engagement program?

Looking at membership in an engagement program, you have:

Historic Membership | Current Membership | Members w Engaged Status | Engaged - MQL | Exhausted

What is the exact definition for each of these? Does historic membership include current members and exhausted members? Where is it pulling engaged -mql?

2 REPLIES 2
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Anonymous
Not applicable

Re: What specifically is historic membership in an engagement program?

Historic membership incudes any lead who as ever entered the program

current members, means current active members whether exhausted or not

Members with engaed status is just a list that includes their status

Engaged - MQL - Engaged at the MQL stage

Exhausted - they have no more content to consume in their current stream

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Level 10 - Champion Alumni

Re: What specifically is historic membership in an engagement program?

Engaged may or may not be at MQL depending on your Status setup and flows.

Historical - Current = those in other statuses

Current=in a Stream as Member and likely receiving emails.