I'm trying to (quickly) vet options for Survey tools that integrate with Marketo, and I'm wondering what some of the favorites are!
Here's my integrations wish list:
Options I've considered:
Attention to Rest API integration. If not done well, it can lead to saturating your API quota or, worse, to security breaches.
Did you ever come up with a short list of contenders for this requirement?
I am researching myself right now and wondering if you can share yours!
I have just built a Qualtrics/Marketo integration, so I might be able to comment on your wish list with regards to Qualtrics:
My general impression is this: You can not - and you should not want - to set up this integration as fire-and-forget and just mindlessly flow data into Marketo. That's not the point of this integration. Survey results are best viewed and reported on from the Qualtrics platform. You should have a clearly defined use case as to what you want to do with the survey data in Marketo and then set up your trigger campaigns. Syncing survey data into Marketo without a corresponding trigger campaign that acts on it, is pointless in my opinion.