I'd love to know the processes and programs y'all have in place for your on-demand webinars. We're currently using GoToWebinar (but I'm sure the process is similar for other providers).
In our setup, we have 2 separate event programs. One is for the live webinar and one is for the on-demand webinar. They both have registration pages, thank you pages, and watch pages. I would like to combine them into one and if you have any examples, I'd love to see yours!
I'd love to know if this is possible using the Zoom integration. I'm guessing no, but would love to be proven otherwise....
We have only one program per webinar. Once the webinar is over, we manually insert a piece of script that embeds the recording - hosted in Wistia - on the former registration TY page.
And then we'll flip a token in that program that triggers java script to change the former live webinar reg page into a watch-recording page.
Success tracking and scoring for recording views happen through the Wistia/Marketo integration.
I am using only 1 program for both live and on-demand. After the webinar we added the embedded video into the Thank you page, and also a link to the website.
In the program success, you can set the success step for live and or ondemand
I have always combined them into one, since they're one asset. Use different program statuses for "attended" and "attended on demand".