Do you treat leads as people or as a pre-cursor to an opportunity? I'm assuming most of you treat them as people (since that is how MKTO and SFDC are set up). How do you address things like add-ons, etc?
Also, if you treat leads as people how do you deal with contacts in SFDC that you want to nurture as a lead as it is related to lead queues (since leads can't be in a lead queue)? We are using InsideSales to help with this, but now have run into the issue there is no changing of a contact status to drop them out of a calling list.