Re: What percentage of your marketable database is unsubscribed?

Anonymous
Not applicable

What percentage of your marketable database is unsubscribed?

Just curious to see what percentage of people's marketable database (with emails) is unsubscribed.

3 REPLIES 3
David_Gaible
Level 7

Re: What percentage of your marketable database is unsubscribed?

Hi Taryn Spiller​,

At previous in-house role about 10% of our database was unsubscribed. That number was relatively low because we did a large data-cleanup exercise before activating Marketo.

Devraj_Grewal
Level 10 - Champion Alumni

Re: What percentage of your marketable database is unsubscribed?

Taryn,

To clarify, in Marketo-speak, "marketable" leads do not include unsubscribes. So do you mean what percent of our entire lead databases are unsubscribed leads?

Anonymous
Not applicable

Re: What percentage of your marketable database is unsubscribed?

Devraj,

Thanks for the clarification. Yes, I do mean in terms of the entire lead database.