What is Marketo's point of view on EU's upcoming General Data Protection Regulation (GDPR)

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Level 10 - Champion Alumni

What is Marketo's point of view on EU's upcoming General Data Protection Regulation (GDPR)

We've been fielding a lot of questions lately - specifically from our marketers in Europe - as to what we'll need to do to comply with GDPR when it's enforced in May 2018.  Since all of our data is stored/processed in CRM and Marketo, is there anything that needs to happen on the platform itself to ensure we're fully compliant (e.g., export of personal data outside the EU)?

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Level 10 - Champion Alumni

Re: What is Marketo's point of view on EU's upcoming General Data Protection Regulation (GDPR)

Did you speak with your Legal team?

I did ask Marketo for clarity and our rep got some questions to Marketo Legal. Not sure I got the level of clarity I desired, so it would really be up to your Legal Counsel on specific compliance operations, such as using Marketo's US or EU data centers, Workspaces/LPs, etc.

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Level 2

Re: What is Marketo's point of view on EU's upcoming General Data Protection Regulation (GDPR)

Hi Dan! As Josh mentioned, I think a review of the GDPR and the impact it has on your company would be a good idea. It would be great to get more information on it from Marketo. If I come across anymore information that might be helpful to guide discussions with a legal team or actions that can be taken on behalf of an organization to ensure compliance, I reply back to this thread.