What does "Program-1297-exploitation-campaign" mean?

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Level 10 - Champion Alumni

What does "Program-1297-exploitation-campaign" mean?

In looking at the activity logs of our leads, there are several instances of "Program-1297-exploitation-campaign" under campaign name.  What is this?
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6 REPLIES 6
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Re: What does "Program-1297-exploitation-campaign" mean?

I got that too, but the number was different? Does it have to do with running an A/B test?

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Anonymous
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Re: What does "Program-1297-exploitation-campaign" mean?

Would be great if one of the Marketo employees can answer this question.
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Level 3

Re: What does "Program-1297-exploitation-campaign" mean?

Yes, my message says Program-1083-exploitation-campaign". Can someone from Marketo address this?

Thanks.
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Marketo Employee

Re: What does "Program-1297-exploitation-campaign" mean?

Hey All,

This is the name of the background campaign generated by an email blast program.  The number refers to the ID of the program as in /#EB1083A1
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Anonymous
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Re: What does "Program-1297-exploitation-campaign" mean?

So the followup question is "what is the best way find the campaign by id number?"

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Re: What does "Program-1297-exploitation-campaign" mean?

Hi Curtis,

Click the email in the Marketo main UI. The URL will look like this: pastedImage_0.png

The 4 digits after /#EM in the URL is the id of the email.

But this being said, where do you want to search it? in the Marketing activities, this campaign will not be available. the only place you can fin it is in the lead activity log.

-Greg