What did you use before Marketo?

Andy_Theimer
Level 2

What did you use before Marketo?

Just for fun, what single marketing automation or ESP did you use before graduating to Marketo? Pardot for us.

26 REPLIES 26
Jay_Jiang
Level 10

Re: What did you use before Marketo?

Started off on Marketo, but have also worked with Hubspot, Pardot, Infusionsoft, SharpSpring and Act-On. Looking back, Pardot was probably worst value for money, while SharpSpring was pretty good value for money.

Andy_Theimer
Level 2

Re: What did you use before Marketo?

Interesting, I've never used Infusionsoft but heard recently they could have as many as 35K companies using their product. Active Campaign was a pretty good value for the money... I used it AFTER Marketo when shifting startup phases $$$$ > $.

Brooke_Bartos1
Level 6 - Champion

Re: What did you use before Marketo?

Microsoft Click Dimensions.

Re: What did you use before Marketo?

Hi Brooke,

would you mind sharing your thoughts on Click Dimensions vs Marketo (especially in MSD CRM environment)? I did read some reviews online, but additional insights are always valuable. Thanks! Matjaž

Kevin_Weisenber
Level 4 - Champion Alumni

Re: What did you use before Marketo?

IBM Campaign Automation (formally Silverpop)

Bryan_Epstein
Level 6

Re: What did you use before Marketo?

I started with using MailChimp & Constant Contact for freelance clients, but I used Salesforce Marketing Cloud for 5 years before moving into the world of marketing automation with Marketo.

Tashmeem_Waqas1
Level 2

Re: What did you use before Marketo?

Mailchimp and Hubspot very briefly. Also used Hubspot again, for one of my clients 2 years into using Marketo exclusively and didn't enjoy it at all.

Meg_Stout
Level 2

Re: What did you use before Marketo?

Most recently, Salesforce Marketing Cloud, Real Magnet, Informz. Prior to that, Salesfusion, Swiftpage (the stuff of nightmares!), VerticalResponse, Constant Contact, and MailChimp.

ChristinaZuniga
Level 10 - Champion Alumni

Re: What did you use before Marketo?

Aprimo!