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What data is shared from Marketo via Adbridge?

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What data is shared from Marketo via Adbridge?

Hello community, 

 

We are checking the possibility of using adbridge in order to send leads from Marketo to Facebook (for instance) in order to create ads for custom audiences. However, we have doubts on the GDPR side: 

 

Which data is shared between Marketo and Facebook in this case? Is it the ID or is it the email, name etc.?

 

Thank you!

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Re: What data is shared from Marketo via Adbridge?

Following details are shared with the facebook via the adbridge when you send audience data over to Facebook.

First Name, Last Name, Company, TItle, Email Address, Phone Number.

Also the Adbridge is GDPR complaint. I even re-checked with the Marketo Support! 🙂

 

Best,
Darshil

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6 REPLIES 6
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Re: What data is shared from Marketo via Adbridge?

Following details are shared with the facebook via the adbridge when you send audience data over to Facebook.

First Name, Last Name, Company, TItle, Email Address, Phone Number.

Also the Adbridge is GDPR complaint. I even re-checked with the Marketo Support! 🙂

 

Best,
Darshil

View solution in original post

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Re: What data is shared from Marketo via Adbridge?

@Nerea_Eguia1Kindly accept the solution when you have time thanks 🙂

Best,
Darshil
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Level 3

Re: What data is shared from Marketo via Adbridge?

Accepted and thank you Darshil! As far as I know, this information that goes from Marketo to Facebook is encrypted, right? 

 

Thank you!

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Re: What data is shared from Marketo via Adbridge?

Yep you need not worry about encryption. Marketo applies high-grade TLS encryption to all data-in-transit through the use of HTTPS connections for all Marketo instances across all subscriptions. You may refer this for the detailed view of how marketo is built for GDPR compliance. 😉

Also thanks for accpetance 🙂

Best,
Darshil
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Re: What data is shared from Marketo via Adbridge?

Thank you very much Darshil! 

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Re: What data is shared from Marketo via Adbridge?

Never an issue. Glad that I could help you! 🙂

 

Best,
Darshil