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What are you reading?

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Anonymous
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What are you reading?

I'm most interested in customer on-boarding and up-sell demand generation.

What books do you recommend?

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Anonymous
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Re: What are you reading?

I think Marketo is starting a book club - maybe there will be something there.  Maybe contact Liz Courter for more info on this?

For demand gen - some of the best books are:

Welcome to the Funnel - Jason Miller

Lead Generation for Dummies - Dayna Rothman

Maximizing Lead Generation - Ruth P. Stevens

Lead Generation for the Complex Sale - Brian Carroll

Predictable Revenue - Aaron Ross

eMarketing Strategies for the Complex Sale - Ardath Albee

Selling to Big Companies - Jill Konrath

Enjoy!

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Anonymous
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Re: What are you reading?

I think Marketo is starting a book club - maybe there will be something there.  Maybe contact Liz Courter for more info on this?

For demand gen - some of the best books are:

Welcome to the Funnel - Jason Miller

Lead Generation for Dummies - Dayna Rothman

Maximizing Lead Generation - Ruth P. Stevens

Lead Generation for the Complex Sale - Brian Carroll

Predictable Revenue - Aaron Ross

eMarketing Strategies for the Complex Sale - Ardath Albee

Selling to Big Companies - Jill Konrath

Enjoy!

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Level 5

Re: What are you reading?

For Demand Gen, I'd add Manufacturing Demand by David Lewis.

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Anonymous
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Re: What are you reading?

Thank you for the suggestion, Ari!

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Re: What are you reading?

I second this book. It's a good one. I also really enjoyed "Rise of the Revenue Marketer" by Debbie Qaqish of the Pedowitz Group.

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Anonymous
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Re: What are you reading?

Thank you for the suggestions, Maria!

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Level 5

Re: What are you reading?

Anyone have any good suggested reading for Account Based Marketing?

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Anonymous
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Re: What are you reading?

Hi Christina,  We have created a book club within Purple Select, our new advocate program. Each month we'll select a book by popular vote and have discussions about the book in the Purple Select group. If you would like to join the advocate program and participate in the book club fill out the form today!

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Anonymous
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Re: What are you reading?

Form completed. Thanks Katie!

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Re: What are you reading?

I'm also reading Manufacturing Demand by David Lewis.