What Reports & Analytics Do You Share with Your Campaign Teams

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What Reports & Analytics Do You Share with Your Campaign Teams

Curious to see what regular reporting people create and share with their campaign teams? Is it the usual reporting on Opens, Sends, Clicks, and engagement rates - or do you have examples of deeper analytics you run to help guide your business and campaign decisions?

3 REPLIES 3
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Level 10 - Champion Alumni

Re: What Reports & Analytics Do You Share with Your Campaign Teams

We pull all key data (via the API) into a data warehouse and visualize this using PowerBI (this includes data from both Marketo and Dynamics 365).  The reporting within the UI is just too basic for us (although, we still use specific reports within RCE).  Here's an example of a couple of our dashboards:

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Level 5 - Champion

Re: What Reports & Analytics Do You Share with Your Campaign Teams

Dan, this is very impressive, thanks for sharing!
Will you please tell how do you define influenced? and what direct/Indirect means?
Thanks!

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Re: What Reports & Analytics Do You Share with Your Campaign Teams

It completely depends upon the data available in Marketo instance and your CRM. If you would like to get deeper reports, then make sure you have defined lead life cycle model in your instance.