Within Marketo or not, we would love to hear all about your creative campaigns...share below!
We create a holiday video every year and share with all of our contacts, customers and colleagues - check it out! Videos of Christmas Past | SafeRack
We created a holiday video too and sent to our customers but we're counting views, so I won't link.
We have created holiday videos in the past to email to customers from all of our global offices.
Not really a holiday campaign, but for the past 4 years (at 3 different companies) I've always ran a 'best content of the year' newsletter during the last week of the year. These newsletters always generate a ton of clicks, leads, and convert to revenue well! I suspect its a bit of selection bias - the leads that are clicking on this content - usually some variation of 'how to grow your business' - are the ones sitting at home and thinking about how to improve in the next year. But hey, reaching the right people at the right time is most of the battle!
Every year we put together a recap of everything that happened the past 12 months. We're especially nostalgic this year because we just got acquired by another, much larger, company and we are not only looking pack on the past year, but the past 10. Everybody always enjoys the email and interactive website.