Webpage Tracking

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Anonymous
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Webpage Tracking

We use the Salesforce integration with Marketo. In our Marketo Sales Insight section in Salesforce, nothing ever shows up in the "web activity" section. We only use a few Marketo landing pages and forms. Most are Wordpress landing pages and Gravity forms.

Is there anyway to get the web activity to show for people who don't fill out Marketo form or visit a Marketo landing page? Would be nice for us to see webpage views.

5 REPLIES 5
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Level 10 - Community Moderator

Re: Webpage Tracking

You have to associate their Munchkin (web tracking) session with their Marketo lead record for this to work.

If they follow a link from a Marketo email, this association is automatic, as it is with a Marketo form.

If you're using non-Marketo forms, you will need to code the connection between that form and a hidden Marketo form. There are several examples of such code on the Nation (filter by my name).

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Anonymous
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Re: Webpage Tracking

Hi Sanford,

Does the web activity section include traffic that has no ID associated with it?

Level 10 - Community Moderator

Re: Webpage Tracking

Web Page Activity reports can be set to report either anonymous sessions or associated sessions (but not both at the same time). See the Setup tab.

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Anonymous
Not applicable

Re: Webpage Tracking

Hi Sanford.

Does that also apply to when using Web Activity Table from the API feed?

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Level 10 - Community Moderator

Re: Webpage Tracking

No, last I checked those are only associated activities.